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Writing for non-tech-savvy business owners is about more than avoiding jargon — it’s about offering clarity, confidence, and a sense of empowerment in a world that often feels overwhelming.
When you make your writing easier to read, you’re not “dumbing it down.” You’re making it accessible. You’re respecting your reader’s time, energy, and attention.
In a world that values speed and output, stepping away from your work can feel counterintuitive. But if there’s one editing habit every professional should embrace, it’s this: walk away, then come back.
by Kerry PhilpsIn a world that values speed and output, stepping away from your work can feel counterintuitive. But if there’s one editing habit every professional should embrace, it’s this: walk away, then come back.
by Kerry PhilpsWriting for non-tech-savvy business owners is about more than avoiding jargon — it’s about offering clarity, confidence, and a sense of empowerment in a world that often feels overwhelming.
by Susie TaylorWhen you make your writing easier to read, you’re not “dumbing it down.” You’re making it accessible. You’re respecting your reader’s time, energy, and attention.
by Kerry PhilpsAI-generated content is fast, functional, and sometimes surprisingly clever. It knows what a sentence is supposed to look like. It follows the rules. It gets the job done. But more often than not, something is… off.
by Kerry PhilpsYour ideas matter. Your work matters. And that means your words deserve the chance to land well.
by Kerry PhilpsManaging Emotional Triggers in Communication Emotional triggers can derail even the best communicators. Whether it’s unresolved family dynamics or heated topics, these triggers cloud our judgment and lead to unproductive conversations. Recognizing and managing these emotions is essential for maintaining control and clarity in your interactions. Identifying Triggers: Start
by Shawn BearmanIn business, clarity isn’t a luxury—it’s a necessity. Whether drafting an email, crafting a proposal, or writing a keynote speech, the way we communicate shapes the way we think.
by Kerry Philps