As credit card fees rise, more businesses are passing those costs to customers — but not all methods are legal or well-received. Here’s how dual pricing and surcharging compare.

Kindness isn’t just nice. It’s strategic. Every small gesture can ripple outward, shaping trust, loyalty, and the impact your brand leaves behind.

Whether it’s product recommendations, targeted advertisements, or tailored email campaigns, personalization has become a cornerstone of modern marketing and customer engagement. However, this reliance on data raises an important challenge: balancing personalization with privacy.