Stop Getting Ghosted by Investors and Start Getting Funded
Investors research before they invest. If your social media doesn’t reflect your expertise, they’ll ghost you. Learn how to look credible and fundable online.
Real Estate Investing
✍️ By Debbie Balfour | WBN News | November 3, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.
You meet a potential investor who seems genuinely excited. They nod through your pitch, exchange contact info, and promise to follow up. You leave the meeting feeling like you just secured a major win. But then—silence. Your calls go unanswered. Your emails are ignored. You’ve been ghosted.
It’s frustrating, confusing, and even a little embarrassing. But here’s the truth, many real estate investors don’t want to hear: you might be getting ghosted because your online presence doesn’t match your pitch.
When Your Digital Footprint Kills Credibility
Today’s investors are savvy. The moment they meet you, they’re researching you online: LinkedIn, Instagram, Facebook, maybe even YouTube. They’re looking for proof that you are who you say you are and that you’ve done what you say you’ve done.
If they find little to nothing, or worse, an inconsistent mix of random posts, personal selfies, or outdated information, they quickly lose confidence. Your lack of social presence raises red flags. They start wondering, “If this person is really experienced in real estate investing, why can’t I find anything about their work online?”
It’s not that they weren’t interested. It’s that you didn’t look investable.
Social Media Is the New Trust Factor
In real estate investing, perception often precedes performance. A strong online presence signals authority, experience, and credibility. You don’t need to be an influencer, but you do need to show up as a professional who understands their niche.
If you’re raising capital for multifamily syndications, your social media should reflect that: share property tours, market insights, and project updates. If you specialize in fix-and-flips, showcase before-and-after transformations, financing strategies, and team collaborations.
When potential investors see consistent, educational, and authentic content, it builds trust long before the deal conversation happens.
What You Should Do Instead
Start treating your social media as your digital business card. Create a cohesive online image that aligns with your investment strategy. Post regularly about your expertise, your projects, and your values. Highlight your successes, and even lessons learned.
Most importantly, engage with others in your network. Comment on other investors’ content, share industry news, and stay visible. When investors see your name repeatedly associated with valuable insights, they begin to associate your brand with reliability and professionalism.
In today’s world, credibility isn’t just built in boardrooms; it’s built online. Don’t let your silence on social media be the reason investors go silent on you.
Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour
Join the FREE Facebook Group: Real Estate Investor Success Hub
TAGS: #Real Estate Investing #Investor Relations #Social Media Credibility #Raising Capital #Brand Building #Investment Strategy #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour
Members Discussion