Don’t Have a Sales Team? Let Affiliates Do It For You
Not every small business can afford a sales team—but that doesn’t mean you can’t grow. Here’s how affiliate marketing can help you build an on-demand sales force that only gets paid when you do.
WBN News South Delta
By Robert Skinner | WBN News | July 3, 2025
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Ask any small business owner in Canada what they’d do with more revenue, and you’ll probably hear the same answer:
“I’d hire help.”
But not every business can afford to build a sales team—especially in smaller communities like South Delta, where budgets are tight and margins are thin.
That’s where affiliate marketing comes in.
Your Community Is Already Selling For You
If you’ve ever had a happy client recommend you to a friend, you already know the power of word-of-mouth. What many business owners don’t realize is that you can formalize that goodwill into a predictable, trackable system—without hiring an employee.
Instead of paying someone a salary to go out and find new business, you can reward people who bring you real clients. They only get paid when you do, which makes it one of the most risk-friendly growth strategies available.
Affiliates Are Like an On-Demand Sales Team
An affiliate program is like having a small army of ambassadors working on your behalf:
✅ They know your services
✅ They already trust your brand
✅ They’re motivated to share
All you have to do is give them the tools to track referrals—and the promise of fair compensation when their introductions lead to sales.
It can be as simple as:
- A spreadsheet and an agreed payout
- A referral link or code
- A monthly report confirming what business came in
Some businesses offer a flat fee per referral. Others share a percentage of the revenue. There’s no universal model—only what works for your business and your community.
You’re Closer Than You Think
When you look around at your customers, vendors, neighbours, and friends, chances are you already have an informal sales force. All that’s missing is the structure to recognize and reward them.
So if you don’t have a sales team, maybe you don’t need one—just a smart way to thank the people who already believe in you.
WBN News - South Delta Edition
Robert Skinner - Publisher
Tags: #WBN News - South Delta #Robert Skinner - Publisher #Affiliate Marketing #Canadian Small Business #Referral Programs #Grow Without Ads #South Delta Business
Connect with Robert to learn more about an Affiliate Program for your business. Reach out to him on LinkedIn
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