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Matt Wood

Branding expert with 20+ years in graphic design, passionate about aligning brand promises with touchpoints to enhance customer experiences.

Location Vancouver
Number of Articles 41
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Matt Wood's Work 41 Articles
Dec 23, 2024 Frankster The Prankster
Frankster The Prankster

Impresa Brand360 is super proud to have worked with legendary advertising guru Frank Palmer on his new book "Frankster The Prankster: The Master of the Belly Laugh!โ€ In The Prankster, Frank Palmer invites readers into a world where mischief reigns and humor takes unexpected turns. With a keen eye

by Matt Wood
Dec 21, 2024 Lloyds Bank Rebrands for a New Era of Mobile Banking Excellence
Lloyds Bank Rebrands for a New Era of Mobile Banking Excellence

Lloyds Bank's new rebrand focuses on modernizing its image to reflect the shift towards mobile banking excellence. The refreshed design aims to connect with tech-savvy customers while retaining the brand's heritage. Read more: https://lnkd.in/giVYzZ3M

by Matt Wood
Nov 26, 2024 Tips for eco-friendly design.
Tips for eco-friendly design.

Eco-friendly design is becoming increasingly important as businesses and consumers become more environmentally conscious. Implementing sustainable design practices benefits the planet and appeals to a growing demographic of eco-aware customers. This post provides essential tips for incorporating eco-friendly practices into your design projects. Use Sustainable Materials: When it comes to

by Matt Wood
Nov 22, 2024 Introducing Hel Sam Wilds
Introducing Hel Sam Wilds

My amazing Kid (Helena, 17) ,ย after a trip to Nashville earlier in the year to record songs, has released her first-ever single today.ย I am proud to share... Rising music artist Hel Sam Wilds, a 17-year-old singer-songwriter, is thrilled to announce the release of her debut single, "Weekend Blues.

by Matt Wood
Nov 19, 2024 Sensory branding.
Sensory branding.

Sensory branding, an approach that engages multiple senses to enhance customer experience and brand recall, has been effectively employed by various brands to create a deeper emotional connection with their audience. This post examines some insightful examples of sensory branding, demonstrating how this strategy can elevate a brand's

by Matt Wood
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