Matt Wood

Where Foam Meets Imagination It starts with a swirl. A splash of steamed milk into rich espresso. And then, like magic, a heart appears. Or a rosette. Or a full-blown swan mid-flight if your barista’s feeling bold. That’s coffee art—or more formally, latte art. And it’s

Impresa Brand360 was engaged to rebrand the WBN News at a pivotal time in its growth. With new services on the horizon, the organization needed to evolve its visual identity and brand architecture to reflect its ambitions and professional trajectory. Challenge One: The Name The first challenge was the acronym:

Branding is far more than just a logo or a catchy slogan. At its core, branding is about crafting a unique identity and emotional connection with an audience. The magic happens when a solid strategy is combined with creativity. “Branding is the process of connecting good strategy with good creativity.

Anna Morris's career in advertising is marked by her dedication to celebrating Black culture and increasing African American representation within the creative workforce. As Executive Vice President and Chief Creative Officer at Burrell Communications, she crafted iconic advertisements that resonated deeply with African American audiences, including Coca-Cola'

In the world of business, attracting new customers is only half the battle. While effective advertising can bring in a steady stream of potential clients, retaining those customers and ensuring they return is what truly drives long-term success. “Advertising brings in customers, but it is your job to keep them.

Language evolves constantly, with words shifting meanings as society, technology, and culture progress. Some words now mean nearly the opposite of what they did a century ago, while others have taken on entirely new connotations. Here’s a deep dive into 30 words that have transformed their meanings over the

5. Purple: Purple is associated with luxury, creativity, and spirituality. Beauty and luxury brands often use it to convey a sense of elegance and exclusivity.

In the dynamic world of social media, graphics play a pivotal role in branding. The right visuals can capture attention, convey messages, and create memorable experiences for the audience. This post highlights the importance of graphics in social media branding. Immediate Impact: Social media is a fast-paced environment where users