Advertising: The First Step in Generating Awareness and Interest
At its core, advertising is about visibility—making sure your brand, products, or services are seen, remembered, and trusted by the right people at the right time. Let's talk about it.
Jenny Holly Hansen
By Jenny Holly Hansen | WBN News | May 23, 2025
In today’s fast-paced, highly competitive marketplace, one truth stands strong: customers can’t buy from you if they don’t know you exist. That’s where advertising comes in. At its core, advertising is about visibility—making sure your brand, products, or services are seen, remembered, and trusted by the right people at the right time.
Why Awareness Matters
Every buying journey begins with awareness. A customer has to recognize your brand before they can develop interest, consider your offer, and ultimately make a purchase. Whether you're launching a new business or growing an established one, advertising ensures you stay top of mind when potential customers are ready to make a decision.
Imagine a homeowner who sees your home repair ad every few weeks—even if they don’t need your service now, when their roof starts leaking, you’ll likely be the first name they recall. That’s the power of consistent exposure.
How Advertising Sparks Interest
Great advertising does more than just announce your presence—it sparks curiosity, emotion, and connection. It invites customers to explore your story, understand your values, and see how your product or service fits into their lives.
Here are a few of the most effective ways to generate awareness and interest:
Digital Ads
Search engine ads and display campaigns can introduce your brand to people actively looking for solutions like yours—or even plant the seed when they’re not. These ads are highly targeted and measurable, making them a smart starting point for many businesses.
Social Media Campaigns
From engaging reels and videos to community giveaways, social media allows you to build a voice and personality for your brand. You’re not just selling — you’re starting conversations and nurturing relationships.
Local Promotions
Think lawn signs, flyers, event sponsorships, and community newspaper ads. For local businesses, these grassroots tactics can be surprisingly effective, especially when paired with digital efforts.
Consistent Branding
No matter the platform, consistency is key. A strong, recognizable brand across all advertising channels creates a sense of familiarity and professionalism—two essential building blocks of trust.
Final Thoughts
Advertising isn’t about shouting the loudest — it’s about showing up with purpose, clarity, and consistency. When done right, advertising creates awareness and builds interest that naturally draws customers in. It’s the first handshake, the opening conversation, the start of a relationship.
And in business, relationships are everything.
So the next time you wonder if your advertising is working, ask yourself: Am I being seen? Am I being remembered? If the answer is yes, you're already halfway to earning the next sale.
Let’s Keep Talking:
Jenny is a business insurance broker with Waypoint Insurance. With 19 years experience, she will well versed in the technical aspects of business coverages.
She can be reached at 604-317-6755 or jholly-hansen@wbnn.news. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/. Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social
Let’s Meet Up:
Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4
TAGS: #Jenny Holly Hansen #Advertising #Generating Leads
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