10 Types of Local Businesses That Could Benefit from an Affiliate Program

By Robert Skinner | WBN News | June 23, 2025
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In communities like South Delta, local businesses thrive on reputation, relationships, and referrals. But in today’s digital-first economy, more and more small businesses are exploring affiliate marketing as a way to formalize what’s already happening — and reward the people sending them business.

Here are 10 types of local businesses across Canada that are perfectly positioned to benefit from launching an affiliate program:

1. Real Estate Agents & Brokers

With high-value transactions and long buying cycles, Realtors can easily reward referrals — whether for buyers, sellers, or investors.

2. Home Services (Plumbers, Electricians, Roofers)

Homeowners love sharing reliable tradespeople. A referral fee for a booked job is a natural fit.

3. Health & Wellness Providers

Massage therapists, chiropractors, and fitness studios can boost memberships and bookings by rewarding clients who spread the word.

4. Insurance & Financial Advisors

With recurring commissions baked into their model, advisors can pay out a portion to anyone who sends a warm, converting lead.

5. Local Retailers & Boutiques

Foot traffic and sales can spike when local influencers or community members promote store specials or loyalty perks.

6. Salons & Spas

Hair stylists and estheticians often grow through word-of-mouth — formalizing it makes it trackable and fair.

7. Tutors & Learning Centers

Parents recommending great tutors to other families is common — why not reward them for doing so?

8. Pet Services

Groomers, walkers, and dog trainers can build loyal communities through referral perks.

9. Event & Wedding Vendors

Photographers, DJs, and venues often get booked through friend recommendations — affiliate models bring structure to that process.

10. Local Tech & Marketing Consultants

Web designers, ad managers, and digital pros can empower their networks to refer businesses — and get rewarded for it.

An affiliate program doesn’t have to be fancy. It can start with a Google Form and an agreement to pay a small thank-you commission when business comes in. The key is clarity, consistency, and a willingness to share success.

If you run a small business in South Delta — or anywhere in Canada — maybe it’s time to ask yourself:

“Who’s already sending me business… and how can I thank them better?”

WBN News - South Delta Edition

Robert Skinner - Publisher

Tags: #WBN News - South Delta #Robert Skinner - Publisher #Support Local #Canadian Small Business #Affiliate Programs #Referral Marketing #South Delta Business

Connect with Robert to learn more about an Affiliate Program for your business. Reach out to him on LinkedIn