Protect Your Brand with a Trademark

✍️ By Debbie Balfour | WBN News | June 11, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

Someone else could legally profit from your brand if you don’t protect it first.
You’ve spent time, money, and energy building a name people trust. But without a registered trademark, all that value is vulnerable. In Canada, trademark law protects your business name, logo, slogan, and even product packaging—but only if you’ve taken action.

Too many small business owners assume registering a business name or buying a domain is enough. It’s not. Those steps don’t give you exclusive rights to your brand. Only a registered trademark can do that.

If another business registers your name or a similar logo before you do, they could legally force you to rebrand—even if you’ve used it for years. That means changing your website, signage, and packaging, and losing customer recognition.

Here’s what a trademark protects:

Business name
Logo or design
Product names or taglines
Unique packaging or branding assets

Trademarking in Canada is done through the Canadian Intellectual Property Office (CIPO), but the process can be technical and time-consuming.

That’s where subscription-based legal services come in. You can get your trademark searched, filed, and managed by a legal pro without breaking your budget. Instead of navigating CIPO forms alone, you get peace of mind and professional oversight for one low monthly rate.

If your brand matters, protecting it isn't optional—it’s essential.

Have questions or not sure where to start? I’m here to help—reach out anytime.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

TAGS: #Trademark Protection #Business Branding #Canadian Small Business #Legal Support For Entrepreneurs #Protect Your Brand #Subscription Legal Services #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour