Discover Your Why

Start With Why by Simon Sinek (Part 1 of 4 mini series Chapters 1-3)

✍️ By Debbie Balfour | WBN News | June 29, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

Want to hear Simon Sinek explain the Golden Circle himself? Before you read on, take 5 minutes to watch his legendary TED Talk that sparked a global movement:

🎥 Watch: How Great Leaders Inspire Action – Simon Sinek (TED)

People don’t buy what you do—they buy why you do it. That’s the core principle Simon Sinek unpacks in the opening chapters of Start with Why (Introduction – Chapter 3). Whether you’re a founder, creator, or team leader, the power of WHY can redefine how you connect, lead, and grow.

Sinek introduces the Golden Circle—three concentric rings labeled Why, How, and What. Most businesses communicate from the outside in: they start with what they do, explain how they do it, and rarely get to why it matters. But great leaders, like Apple or Martin Luther King Jr., inspire by starting with WHY.

Your WHY is your purpose, cause, or belief. It’s what gets you out of bed and drives everything else. When your business, messaging, and behavior align with your WHY, people don’t just buy—they believe.

Step-by-Step Discovery Instructions:

Reflect on your origin story. What motivated you before money entered the equation?
Identify a moment when you felt most proud or fulfilled in your business.
Write a rough WHY statement: “I believe [core belief], so I [what you do].”
Share it with someone who knows you well and ask if it feels authentic.
Observe where your current work aligns—or misaligns—with your WHY.

Thought-Provoking Question:

If no one paid you, what would you still feel called to create or lead?

Task:

Write your first draft of your WHY statement and post it somewhere visible in your workspace. Each day this week, read it before you begin your work.

Conclusion:

Your WHY is the anchor that gives your brand meaning and your decisions direction. When you start with why, clarity follows—and so does the right audience. Next Sunday, we’ll explore how the HOW and WHAT only work when they serve your deeper purpose.

Buy Start With Why by Simon Sinek on Amazon here.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

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