Networking isn't about collecting contacts—it's about building trust. Discover why consistently showing up at business events can become one of your greatest competitive advantages.

Many business owners have a CRM full of contacts they never revisit. Percy says that’s a missed opportunity. He outlines simple systems to organize, track, and reward referrals that turn one-time buyers into repeat clients—and partners.

From realtors to pet groomers, Canadian small businesses are starting to formalize the way referrals work — and it’s paying off. Here are 10 types of businesses that can benefit from adding an affiliate model.