Netflix's $1B investment in Mexico aims to produce 20 films and series annually, enhancing local industry, creating jobs, and exemplifying the global shift in content production strategies.

As budgets tighten and streaming models shift, the film industry is reinventing itself. Mid-budget films, virtual production, and global incentives are shaping a leaner, smarter Hollywood poised for a new hybrid theatrical-streaming future.

Discover why B-roll footage and sizzle reels are essential tools in modern media strategies. From storytelling to promotion, they add polish, energy, and professionalism that help your brand stand out and keep audiences engaged across all platforms.

Traditional press releases are being replaced by dynamic strategies like owned media, leader-driven social content, and immersive storytelling. Learn how modern communicators are adapting to engage audiences and enhance brand narratives effectively.

BC’s film industry is on the rise in 2025, driven by enhanced tax credits, funding for diverse filmmakers, and growing production activity across the province. With a projected $4B impact, BC is set to reclaim its status as a global film and TV hub.

If you try to speak to everyone, you’ll connect with no one. The more clearly you define your audience, the more powerfully your message will land. In the end, marketing isn’t about shouting louder—it’s about speaking more directly, more personally, and more strategically to the right people.

Discover how to transform your live events into a content engine that fuels your marketing. From B-roll to behind-the-scenes footage, learn how events drive engagement, brand awareness, and authentic storytelling across media platforms.

Every event is a goldmine of content. With a focused media strategy, you can extend the life and value of your event far beyond the closing remarks.