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AuthenticMarketing

AuthenticMarketing

AuthenticMarketing   -   Jun 30, 2025 Why 'Sales' Isn’t a Dirty Word—It’s Service in Action
Why 'Sales' Isn’t a Dirty Word—It’s Service in Action

Think “sales” is sleazy? Think again. Reframe selling as a powerful act of service that builds trust, transforms lives, and fuels business growth.

AuthenticMarketing   -   Jun 29, 2025 No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)
No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)

Tired of chasing TikTok trends to market your business? Here’s a smarter, more sustainable approach to visibility that doesn’t involve dancing.

How to Find Your Business’s Voice (When You’re Still Finding Your Own)
BrandVoice   -   Jul 02, 2025 How to Find Your Business’s Voice (When You’re Still Finding Your Own)

Finding your business voice while still discovering your personal one can feel messy, but it’s the mess that leads to magic. Here’s how to navigate both.

by Susie Taylor
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Latest Articles 9 Articles
BrandVoice   -   Jul 02, 2025 How to Find Your Business’s Voice (When You’re Still Finding Your Own)
How to Find Your Business’s Voice (When You’re Still Finding Your Own)

Finding your business voice while still discovering your personal one can feel messy, but it’s the mess that leads to magic. Here’s how to navigate both.

by Susie Taylor
AuthenticMarketing   -   Jun 30, 2025 Why 'Sales' Isn’t a Dirty Word—It’s Service in Action
Why 'Sales' Isn’t a Dirty Word—It’s Service in Action

Think “sales” is sleazy? Think again. Reframe selling as a powerful act of service that builds trust, transforms lives, and fuels business growth.

by Susie Taylor
AuthenticMarketing   -   Jun 29, 2025 No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)
No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)

Tired of chasing TikTok trends to market your business? Here’s a smarter, more sustainable approach to visibility that doesn’t involve dancing.

by Susie Taylor
Mission Driven Business   -   Jun 21, 2025 Helping the Helpers: Marketing Tips for Mission-Driven Businesses
Helping the Helpers: Marketing Tips for Mission-Driven Businesses

Your mission is powerful, but without clear messaging, even the best causes get lost in the noise. Learn how to market with heart and strategy to increase your reach and deepen your impact.

by Susie Taylor
Resilient Branding   -   Jun 19, 2025 What a Three-Legged Cat Can Teach You About Resilience and Branding
What a Three-Legged Cat Can Teach You About Resilience and Branding

Cassie the three-legged cat doesn’t have a perfect past — but she has an unforgettable presence. Her story reveals powerful branding truths: resilience is magnetic, flaws are relatable, and authenticity builds connection that lasts.

by Susie Taylor
LegacyInBusiness   -   Jun 09, 2025 How to Talk About Your Legacy Without Sounding Like a Museum
How to Talk About Your Legacy Without Sounding Like a Museum

You don’t need a statue to have a legacy. Here’s how to talk about yours in a way that inspires, not intimidates.

by Susie Taylor
EmpathyInBusiness   -   Jun 08, 2025 Three Things You Can Say That Will Make Customers Feel Seen
Three Things You Can Say That Will Make Customers Feel Seen

Want to build loyalty fast? Start by showing your customers that you get them. These three simple phrases do more than market — they connect.

by Susie Taylor
Storytelling   -   Jun 02, 2025 How to Tell a Business Story That Sticks — and Sells — with CHARM
How to Tell a Business Story That Sticks — and Sells — with CHARM

By Susie Taylor | Contributor WBN News | 2 June 2025 Every business has a story. But not every business tells it well. That’s a shame — because your story isn’t fluff. It’s fuel. It’s how you build trust, spark connection, and stand out in a crowded market. And

by Susie Taylor
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