Strength Training Surge: A New Era of Muscle Preservation

Troy Tyrell | Founder of Tsquared Personal Training | May 15, 2025

VANCOUVER, B.C. — Strength training is no longer reserved for hardcore gym-goers or elite athletes. With growing public interest in long-term health, increased awareness of age-related muscle loss, and cultural shifts in body image, strength training is becoming a mainstream pillar of wellness.

GLP-1 Medications Prompt Muscle-Saving Movement

The surge in popularity of GLP-1 drugs such as Ozempic and Wegovy for weight loss has sparked an unexpected ripple in the fitness world: muscle maintenance is now a top priority. As these medications help users shed pounds, they also risk significant muscle mass loss—a side effect the fitness industry is actively addressing.

Gyms and trainers are rolling out "muscle maintenance" programs, which pair traditional resistance training with high-protein dietary coaching. These classes focus on functional strength and longevity, aiming to help users keep lean tissue while managing their weight.

Powerlifting Gets a Makeover

Once considered an intimidating niche, power lifting is getting a fresh image. Thanks to community outreach and inclusive programming, more people are stepping into the squat rack.

Gyms across North America are now hosting introductory workshops and women-only lifting clubs, breaking down barriers and emphasizing that strength is for everyone. Even national competitions like the USA Powerlifting Open are experiencing record-breaking attendance, fuelled by diverse participation and a collective push to redefine what strong looks like.

Micro-Workouts for the Time-Starved

For professionals on the go, micro-strength workouts are the newest weapon in the battle against a sedentary lifestyle. These 10–15-minute high-intensity resistance training (HIRT) sessions pack a serious punch in minimal time. Fitness apps like Strong and Hevy are making it easy to stay consistent, offering guided routines that require little to no equipment but deliver real results.

With flexibility and efficiency at the core, these workouts are perfect for busy schedules—and they're changing the perception of what an effective workout looks like.

Troy Tyrell
Founder & Head Trainer, Tsquared Personal Training
Contributor, WBN News
Personal Trainer | Strength Coach | Movement Specialist
(604) 250-9784
180 W Georgia St, Vancouver, BC
Instagram: @tsquaredpersonaltraining

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