How to Get Your Family Business Found Online
Your family business might have generations of trust behind it, but in today’s market, trust doesn’t matter if people can’t find you online. Here’s how to fix that.
Family Business
By Susie Taylor | Contributor WBN News | 20 July 2025
In the age of Amazon and AI, it can feel like family businesses are being drowned out. But the truth is, your personal touch, values, and community roots are more important than ever. You just need to make sure people can find you online.
Here’s how:
Start with a Strong Website
This is your digital storefront. It should be clean, clear, and compelling. Focus on a user-friendly layout, fast load time, and copy that speaks directly to your ideal customer.
Include a simple explanation of what you do, how you help, and what sets your family business apart. And don’t forget a call to action. Your website is one of the few online platforms you actually own, which means it’s your chance to lead with clarity, credibility, and control.
Claim and Optimize Your Google Business Profile
If your business isn’t on Google, it might as well not exist. Claim your free Google Business Profile, add current photos, business hours, a detailed description, and contact info. Encourage happy customers to leave reviews and respond to them. This simple tool significantly boosts your visibility in local searches and adds instant trust for potential clients.
Tell Your Story Online
Your story is your superpower. Share your business story, what makes yours the right business to help someone, on your About page, through blog posts, on social media, and in short videos. Highlight your values, milestones, and the people behind the brand. Storytelling builds emotional connection, and in a world of faceless corporations, that connection is gold.
Use Social Media Strategically
You don’t need to be everywhere. Choose one or two platforms where your audience spends time and commit to showing up consistently. Post behind-the-scenes moments, share customer testimonials, highlight your team, and talk about why your work matters. Let your personality shine. That’s what makes a family business memorable.
Email Marketing Still Works
It’s not flashy, but it’s effective. Collect email addresses from customers and website visitors, and send regular updates. Think of it as a friendly conversation, not a hard sell. Share promotions, local events, tips, and stories. Email builds long-term relationships and keeps you top-of-mind.
Invest in SEO
Search engine optimization helps your website appear when people search for services you offer. Use keywords that reflect your location, your niche, and the problems you solve. A little SEO goes a long way, and it helps the right people find you at the right time.
Family businesses have a legacy worth discovering. With the right digital strategies, yours can thrive for generations to come. Not just in your neighborhood, but online, where today’s customers are looking.
Want help telling your story online? Schedule your brand messaging session today.
Contact: Susie Taylor - susie.taylor.writer@outlook.com
#Family Business #Digital Marketing #Online Visibility #Small Business Tips #Storybrand #Entrepreneurship
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