Eras Tour Sets Stage for FIFA 2026

By Elke Porter | WBN News Vancouver | June 25, 2025
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On the evening of Tuesday, June 24, 2025, from 6:00 PM to 9:00 PM, the Canadian Public Relations Society (CPRS) hosted its Annual General Meeting (AGM) at the Vesper Lounge in Vancouver. A highlight of the event was a compelling presentation by Adam Grossman, Senior Director of Communications and Community Engagement at B.C. Pavilion Corporation (PavCo). Grossman shared the behind-the-scenes story of how PavCo delivered Taylor Swift’s final Eras Tour shows at BC Place—an event that not only thrilled fans but offered a masterclass in strategic event planning, community engagement, and city-wide coordination.

PavCo, the Provincial Crown Corporation responsible for managing BC Place and the Vancouver Convention Centre, played a central role in ensuring the event’s success. Under the leadership of General Manager Chris May—whose two decades of experience include large-scale productions from the Dave Matthews Band to Cirque du Soleil—PavCo's team of 800 professionals delivered a safe, exciting, and impactful experience. According to Grossman, the Eras Tour stop brought in a staggering $97 million in economic activity. Over 70% of attendees came from outside the region, driving dramatic increases across multiple sectors: a 135% rise in restaurant traffic, 145% in hotel bookings, a 529% increase in cosmetics sales, and a 923% spike in glittery clothing purchases.

The community benefits were equally impressive. The concerts raised over $2 million for charities and more than $50,000 for local food banks. To manage public safety, over 700 police officers were deployed across downtown Vancouver, and in a thoughtful PR move, mounted units wore Taylor Swift merchandise—helping maintain a friendly, non-militarized appearance.

The CPRS AGM session highlighted how PR and communications professionals can elevate the success of major public events. Grossman emphasized that collaboration with civic stakeholders, compelling storytelling, and transparent community engagement were key to ensuring that an event of this magnitude delivered lasting economic and social value.

Looking ahead, the city faces a far greater challenge: preparing for the 2026 FIFA World Cup. With updated cost projections ranging from $532 million to $624 million, the scale of preparation and coordination required is immense. The City of Vancouver is expected to fund $315 million to $345 million of the total, with the Province contributing $46 million to $98 million, and BC Place upgrades estimated at $171 million to $181 million.

While these numbers reflect a significant investment, projected economic benefits could reach up to $1.7 billion, with potential to reduce net costs to between $85 million and $145 million through various revenue channels.

TransLink, law enforcement, city officials, and PavCo are already in planning mode to ensure a safe and seamless experience for players, spectators, and residents. Drawing on the lessons of the Eras Tour, PavCo plans to focus on inclusive strategies such as food bank partnerships and coordinated briefings with civic partners to optimize communication and safety.

Although much work remains, the FIFA World Cup promises to be one of the most transformative events in Vancouver since the 2010 Winter Olympics. Stakeholders are encouraged to get involved—whether through sponsorship, volunteerism, or business partnerships—to help shape this once-in-a-generation opportunity.

With strong leadership, proven success, and a commitment to public benefit, Vancouver is ready to rise to the occasion once more.

TAGS: #Vancouver 2026 #FIFA World Cup 2026 #Taylor Swift Eras Tour #Pav Co Events #BC Place Success #Event Strategy Vancouver #Westcoast German News #WBN News Vancouver #Elke Porter

Connect with Elke at Westcoast German Media or on LinkedIn: Elke Porter or contact her on WhatsApp: +1 604 828 8788. Public Relations. Communications. Education.