By Elke Porter | WBN News Vancouver | June 17, 2025
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At the recent Westcoast International Networking Klub (WINK) meeting on April 30, 2025, Debbie Balfour, seasoned journalist and advocate for professional development, delivered an engaging presentation on maximizing LinkedIn for entrepreneurs and professionals. Her session offered practical strategies, emphasizing authenticity, consistency, and smart branding to elevate online presence.

Debbie—a dedicated journalist with WBN News—shared her journey from media to real estate investing, highlighting her passion for coaching aspiring investors and entrepreneurs. Her experience underscored a core message: many invest heavily in coaching yet struggle with visibility and strategy. Debbie’s focus shifted toward empowering individuals to leverage LinkedIn effectively, transforming their profiles into powerful tools for credibility and growth.

In her comprehensive talk, Debbie explained that LinkedIn is no longer just a digital resume platform; it’s a dynamic search engine with over one billion users, including decision-makers, investors, and industry insiders. She stressed the importance of optimizing your profile—using a compelling banner, a professional photo, targeted keywords in the headline, and an engaging About section.

Her tips covered vital content strategies—posting consistently, engaging authentically through comments, sharing valuable insights, and curating content from others. Debbie emphasized the importance of visuals, storytelling, and building genuine relationships, rather than spamming connections. She also introduced free tools like LinkedIn audit checklists and content prompts, encouraging attendees to enhance their profiles continually.

The session concluded with actionable steps: update your banner and headline regularly, comment on high-engagement posts daily, post weekly, and focus on relationship-building. Debbie encouraged everyone to start where they are, stay consistent, and refine their approach over time.

Her presentation was not only informative but also inspiring, reminding professionals that meaningful online presence grows from authentic, strategic efforts. For those seeking to elevate their LinkedIn game, Debbie’s insights serve as a valuable roadmap.

Attendees left motivated to implement Debbie’s advice, setting the stage for a stronger, more impactful digital presence—proof that in today’s digital age, authenticity and consistency truly make a difference.

Interested in boosting your LinkedIn profile? Watch Debbie Balfour’s full presentation or read her tips — a must for anyone looking to grow professionally online!

#LinkedIn Tips #Networking Success #Debbie Balfour #Professional Growth #Social Media Strategy #WBN News Vancouver #Westcoast German News #Elke Porter

Connect with Elke at Westcoast German Media or on LinkedIn: Elke Porter or contact her on WhatsApp:  +1 604 828 8788

Elke also writes and helps publish e-books, makes videos for TikTok & Youtube and designs courses with the help of AI tools. Contact Elke today!

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