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Susie Taylor

Susie Taylor helps entrepreneurs tell authentic stories. As a StoryBrand Guide, she crafts clear messaging that connects, converts, and creates real impact.

Location Columbus Ohio
Number of Articles 48
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Susie Taylor's Work 48 Articles
BrandVoice   -   Jul 02, 2025 How to Find Your Business’s Voice (When You’re Still Finding Your Own)
How to Find Your Business’s Voice (When You’re Still Finding Your Own)

Finding your business voice while still discovering your personal one can feel messy, but it’s the mess that leads to magic. Here’s how to navigate both.

by Susie Taylor
Jul 01, 2025 Smiles, Thank Yous, and the Business of Being Human
Smiles, Thank Yous, and the Business of Being Human

In the rush to automate and scale? Don’t forget the power of human connection. Sometimes, the best strategy is being kind, present, and real.

by Susie Taylor
AuthenticMarketing   -   Jun 30, 2025 Why 'Sales' Isn’t a Dirty Word—It’s Service in Action
Why 'Sales' Isn’t a Dirty Word—It’s Service in Action

Think “sales” is sleazy? Think again. Reframe selling as a powerful act of service that builds trust, transforms lives, and fuels business growth.

by Susie Taylor
AuthenticMarketing   -   Jun 29, 2025 No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)
No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)

Tired of chasing TikTok trends to market your business? Here’s a smarter, more sustainable approach to visibility that doesn’t involve dancing.

by Susie Taylor
Marketing Strategy   -   Jun 28, 2025 Marketing Like Humboldt: Why Everything You Do Is Connected
Marketing Like Humboldt: Why Everything You Do Is Connected

What do a 19th-century explorer and your small business marketing have in common? Everything. Discover how Alexander von Humboldt’s belief in nature’s interconnectedness can help you create a marketing plan that grows like a thriving ecosystem, where every piece supports the whole.

by Susie Taylor
SupportLocal   -   Jun 24, 2025 The Community’s Missing Piece: What Happens When Local Businesses Close
The Community’s Missing Piece: What Happens When Local Businesses Close

Local businesses do more than offer goods and services. They create connection, culture, and community. Here's what we lose when they disappear.

by Susie Taylor
Sales Mindset   -   Jun 23, 2025 If You’ve Ever Argued About Dinner Plans, You’ve Already Practiced Sales
If You’ve Ever Argued About Dinner Plans, You’ve Already Practiced Sales

Think you’re not a salesperson? Think again. If you’ve ever tried to convince someone where to eat, you already know how to sell. Now it’s time to use those everyday skills to grow your business.

by Susie Taylor
Mission Marketing   -   Jun 22, 2025 How to Market a Cause Without Sounding Like a Sales Pitch
How to Market a Cause Without Sounding Like a Sales Pitch

Marketing a mission shouldn’t feel manipulative. Here’s how to promote your cause with authenticity, clarity, and heart not hype.

by Susie Taylor
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