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Susie Taylor

Susie Taylor helps entrepreneurs tell authentic stories. As a StoryBrand Guide, she crafts clear messaging that connects, converts, and creates real impact.

Location Columbus Ohio
Number of Articles 42
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Susie Taylor's Work 42 Articles
Small Business Tips   -   Jul 16, 2025 The First Three Things I’d Fix on Almost Any Small Business Website
The First Three Things I’d Fix on Almost Any Small Business Website

Your website is often the first impression. Make it count. Here are the top three things I fix on nearly every small business site to boost clarity, credibility, and conversion.

by Susie Taylor
Small Business Tips   -   Jul 14, 2025 The Hidden Costs of a DIY Website (And How to Avoid Them)
The Hidden Costs of a DIY Website (And How to Avoid Them)

A DIY website might seem like a budget-friendly choice, but it can cost your business more than you think. Learn the common pitfalls, and how to sidestep them.

by Susie Taylor
Small Business Marketing   -   Jul 13, 2025 What AI Can (and Can’t) Do for Your Marketing: A Reality Check for Small Business Owners
What AI Can (and Can’t) Do for Your Marketing: A Reality Check for Small Business Owners

AI tools can help small businesses market smarter—but they can’t replace your strategy, empathy, or voice. Here’s how to use them wisely.

by Susie Taylor
Storytelling   -   Jul 12, 2025 The Science of Storytelling: Why Stories Sell More Than Stats
The Science of Storytelling: Why Stories Sell More Than Stats

Neuroscience proves that storytelling isn’t just engaging—it actually changes your customer’s brain chemistry, making them more likely to trust and buy.

by Susie Taylor
Authentic Marketing   -   Jul 11, 2025 The New Marketing Rule: Be Human, Not Hype
The New Marketing Rule: Be Human, Not Hype

Tired of hype-filled marketing? Today’s customers crave authenticity over exaggeration. Here’s how to be more human—and more effective—in your messaging.

by Susie Taylor
DIY Marketing   -   Jul 10, 2025 DIY Marketing Isn’t a Dirty Word: Here’s Where to Start
DIY Marketing Isn’t a Dirty Word: Here’s Where to Start

DIY marketing isn’t just for startups on a shoestring. It’s a smart, empowering way to grow your business with clarity and confidence.

by Susie Taylor
Kindness In Business   -   Jul 09, 2025 The Kindness Ripple: Why Every Interaction Counts
The Kindness Ripple: Why Every Interaction Counts

Kindness isn’t just nice. It’s strategic. Every small gesture can ripple outward, shaping trust, loyalty, and the impact your brand leaves behind.

by Susie Taylor
Storytelling   -   Jul 08, 2025 The 15-Second Story: How to Hook Your Audience in the Time It Takes to Microwave Coffee
The 15-Second Story: How to Hook Your Audience in the Time It Takes to Microwave Coffee

You only get 15 seconds to prove your message matters. Learn how to tell a short, powerful story that hooks your audience and inspires action.

by Susie Taylor
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