Why Podcast Guesting Is the Smartest Growth Hack in 2025

Bernie Franzgrote | WBN News – Global | August 1, 2025

Mark Hayward, reveals how guesting on podcasts builds trust, grows leads, and makes businesses stand out.

Getting noticed online is tough. Many business owners spend money on ads and social posts, but still don’t connect with the right people. What if you could grow your audience just by having a conversation? That’s where podcast guesting comes in—and it might be the best-kept secret for global entrepreneurs.

Expert podcast strategist Mark Hayward, co-founder of Podcast Introduction Group, shared why being a guest on podcasts is a game-changer for small and medium business owners. Mark has helped entrepreneurs build their brand, earn trust, and turn listeners into clients.

Here’s what you need to know:

Podcasts reach a global audience: Over 464 million listeners in 2025.
Trust is built through long conversations: Listeners connect with your story, not just your service.
Evergreen content brings lasting results: One episode can keep bringing in leads months later.
The 5 Cs of guesting: Connection, Clarity, Credibility, Content, and Conversion.
It’s not about selling—it’s about sharing value: Stories and tips work better than hard sales pitches.

Mark also stressed the value of repurposing each podcast appearance into 10+ marketing assets—like video clips, social posts, and email content.

Conclusion:

Being a podcast guest isn’t just for celebrities. It’s for smart business owners who want to grow. The right show can bring you new clients, partnerships, and even passive income—all from one powerful conversation. Are you ready to get your voice out there?

Bernie Franzgrote – Contributor

Editor: Karalee Greer

🎧 Watch the full interview with Mark Hayward on YouTube: https://youtu.be/Cj6ZzDI28m4

🎙️ Listen to the podcast version: https://easttradewinds.simplecast.com/episodes/s2e037

🌐 Want to meet experts like Mark? Join our weekly East Trade

Winds event, every Tuesday from 8–9 AM EST on Zoom. Register here: https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

📩 Questions or want to be featured? Reach out to us at info@kreativinsight.com

Bernie Franzgrote | Co-Host, East Trade Winds |

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