Three Simple Things Your Website Might Be Missing (That Are Costing You Sales)
You don’t need a total website overhaul—just a smarter strategy. These three simple fixes can boost clarity, connection, and conversions.
Website Strategy
By Susie Taylor | Contributor WBN News | 17 Jun 2025
You’ve launched your website, the design is sleek, and it looks great on mobile. So why aren’t people buying? Why is your bounce rate so high? The problem might not be your product. It might be what your website isn’t saying.
A good website does more than look good. It works hard behind the scenes to guide visitors, build trust, and inspire action. Here are three surprisingly simple things your website might be missing (and how to fix them).
1. A Clear, Compelling One-Liner
This is your 5-second pitch. It lives “above the fold,” that space visitors see before they scroll. And it should tell them exactly what you do, who you do it for, and why it matters.
Without this? You confuse them. And as the StoryBrand principle goes: If you confuse, you lose.
What to Include:
- Who you help
- What problem you solve
- What success looks like
Example:
“We help overwhelmed entrepreneurs turn confusing websites into clear, high-converting customer journeys.”
Bonus Tip: Pair it with a strong supporting image that shows the result your client wants, not just your product.
2. One Obvious, Consistent Call to Action
A beautiful site with no direction is like a charming host who never invites you in.
Your website should have one clear “next step” that you repeat consistently, whether that’s scheduling a call, downloading a free checklist, or buying your product.
Why This Matters:
People don’t want to guess what to do next. A strong CTA acts like a guidepost, giving your visitor confidence to take action.
Examples of Strong CTAs:
- “Book Your Free Strategy Call”
- “Download My Free Guide”
- “Click To Start Building Your Website Together”
Bonus Tip: Place your CTA in at least three places: the top right of your homepage, mid-scroll, and at the end of the page.
3. Social Proof That Builds Trust
You know you’re legit, but does your website prove it?
Buyers today want to see real people getting real results. If your site lacks testimonials, reviews, case studies, or client logos, you’re missing a huge opportunity to build credibility.
What to Include:
- Specific testimonials (with names + photos when possible)
- Before/after stories or transformation outcomes
- Trust badges or industry affiliations
Bonus Tip: Sprinkle testimonials near decision points, not just on a separate “Reviews” page. Proximity matters.
The Bottom Line
You don’t need a $10K redesign. Just a few strategic updates can dramatically increase your website’s effectiveness. Start with these three essentials:
- Clarify what you do and who you help.
- Guide people with a strong, repeated CTA.
- Show them they can trust you through real results.
These small shifts can turn passive browsers into paying clients, and your website into a 24/7 sales machine.
Contact: Susie Taylor - susie.taylor.writer@outlook.com
#Website Strategy #Conversion Tips #Small Business Marketing #Clear Messaging #Storybrand #Entrepreneur Tools #Trust Building #Online Business
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