Taylor Swift, PR Magic & Community Impact

By Elke Porter | WBN News Vancouver | June 24, 2025
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Taylor Swift’s Eras Tour wrapped up with three packed shows at BC Place in December 2024, estimated to have injected C$157 million into Vancouver's economy. PavCo, overseer of BC Place, leveraged the tour for community benefit—donating suites and tickets that raised approximately C$2 million for charities.

Tonight’s highlight is Adam Grossman’s exploration of how PavCo crafted community-focused communications during Taylor Swift’s Eras Tour finale at BC Place. In December 2024, Vancouver buzzed as Swift’s electrifying voice echoed beneath the stadium’s iconic retractable roof and drew in over 150,000 global fans. Beyond the spectacle, PavCo unlocked profound community resonance: its donation initiatives formed the bedrock of a C$2 million charitable campaign that benefited health, education, sport, and cultural organizations across B.C.

Grossman will break down how PavCo‘s communications team balanced global media interest with local storytelling—spotlighting grassroots initiatives like donation suites, charity auctions, and partnerships that transformed pop‑culture energy into civic goodwill. He’ll share the agency’s approach to pre-event stakeholder mapping, real‑time social media engagement, and coordinating with civic institutions—from TransLink adjusting transit for “Swifties” to BC Ferries launching “Sailor Swift” cruises.

Learn how PavCo leveraged each show to deepen PR impact—spotlighting tattoo parlours offering Swift memorabilia, donut shops unveiling themed flavors, and drag shows, scavenger hunts, and fan‑centric installations that flooded downtown Vancouver vancouver.citynews.ca. Grossman will then outline the framework for crisis planning, omni-channel storytelling, and media collaboration that pulled it off.

Attendees will take away a dynamic toolkit for leading PR during city-scale events—from crafting narratives tied to civic pride, to mobilizing community benefits that endure beyond the final encore. And they'll connect with Vancouver's PR leaders, meet the new CPRS board, and enjoy an evening of refreshments and professional camaraderie.

This evening promises to blend insider storytelling with strategic insights—illuminating not just how to manage a stadium event, but how to turn it into a catalyst for community impact. See you there!

TAGS: #Taylor Swift BC Place #CPRS Vancouver #PR Success Story #Eras Tour Vancouver #Event Communications #Community Engagement #FIFA World Cup #WBN News Vancouver #Elke Porter

Connect with Elke at Westcoast German Media or on LinkedIn: Elke Porter or contact her on WhatsApp:  +1 604 828 8788. Public Relations. Communications. Education.