According to a Nielsen report, as of 2021, over 70% of U.S. households have a subscription to at least one streaming service, with many subscribing to multiple platforms.
In contrast, digital media consumption has surged. Pew Research Center reports that as of 2023, roughly 84% of U.S. adults get some of their news from digital devices, a significant increase from just a few years prior
According to a Nielsen report, as of 2021, over 70% of U.S. households have a subscription to at least one streaming service, with many subscribing to multiple platforms.
In contrast, digital media consumption has surged. Pew Research Center reports that as of 2023, roughly 84% of U.S. adults get some of their news from digital devices, a significant increase from just a few years prior
By 2024, digital streaming became the preferred method of consumption, particularly among younger demographics, while live TV remained relevant primarily for sports and real-time events.
