Social media is transforming business in Nigeria, with over 33M users driving growth for startups and SMEs. Platforms like Instagram, TikTok, and WhatsApp enable direct sales, brand building, and data-driven marketing, making digital adoption essential.

Many Nigerians are wary of AI's impact, citing fears of job loss, privacy breaches, and misinformation. Experts urge upskilling, transparency, and community involvement to build trust. Inclusive, ethical AI that respects local needs is key to ensuring it serves the public good.