Neuroscience proves that storytelling isn’t just engaging—it actually changes your customer’s brain chemistry, making them more likely to trust and buy.
Tired of hype-filled marketing? Today’s customers crave authenticity over exaggeration. Here’s how to be more human—and more effective—in your messaging.
A DIY website might seem like a budget-friendly choice, but it can cost your business more than you think. Learn the common pitfalls, and how to sidestep them.
A DIY website might seem like a budget-friendly choice, but it can cost your business more than you think. Learn the common pitfalls, and how to sidestep them.
Neuroscience proves that storytelling isn’t just engaging—it actually changes your customer’s brain chemistry, making them more likely to trust and buy.
Tired of hype-filled marketing? Today’s customers crave authenticity over exaggeration. Here’s how to be more human—and more effective—in your messaging.
What do a 19th-century explorer and your small business marketing have in common? Everything. Discover how Alexander von Humboldt’s belief in nature’s interconnectedness can help you create a marketing plan that grows like a thriving ecosystem, where every piece supports the whole.
Cassie the three-legged cat doesn’t have a perfect past — but she has an unforgettable presence. Her story reveals powerful branding truths: resilience is magnetic, flaws are relatable, and authenticity builds connection that lasts.
By Susie Taylor | Contributor WBN News | 2 June 2025
Every business has a story.
But not every business tells it well.
That’s a shame — because your story isn’t fluff. It’s fuel. It’s how you build trust, spark connection, and stand out in a crowded market. And
By Susie Taylor | Contributor WBN News | 1 June 2025
It’s tempting to jump right into website copy — a snappy headline here, a catchy “About Me” page there — but without a solid foundation, even the prettiest website won’t perform the way you want it to.
Before you touch a
