No, You Don’t Have to Dance on TikTok (But Here’s What You Should Do Instead)
Tired of chasing TikTok trends to market your business? Here’s a smarter, more sustainable approach to visibility that doesn’t involve dancing.
AuthenticMarketing
By Susie Taylor | Contributor WBN News | 29 June 2025
If you've ever opened your phone and felt pressured to join the latest trending sound or dance challenge just to be “seen,” you’re not alone. The digital world, especially platforms like TikTok and Instagram, can make it seem like this is the only way to grow your business.
Spoiler alert: It’s not.
You don’t need to dance, point, or perform to be successful. In fact, if those tactics don’t align with who you are and how you want to show up, forcing them can actually harm your brand more than help it.
Here’s what works better ... and lasts longer.
Get Laser-Clear on Your Message
Before you worry about which platform to use, get your message straight. Can you clearly explain what you do, who you help, and why it matters? A clear message beats a clever trend every time. It makes your content instantly recognizable and helps your audience self-identify with what you offer.
Use frameworks like CHARM (Clarity, Heart, Action, Relatability, Memorability) to sharpen your storytelling and showcase what truly sets you apart.
Choose Depth Over Virality
Social media trends come and go, but deep connection and trust last. Instead of chasing likes, focus on content that educates, inspires, or supports your ideal client. Share your insights. Tell real stories. Provide tips they can use today. You’ll become a go-to resource, and that’s far more powerful than fleeting views.
Build on Ground You Own
Your website, your email list, and long-form content (like blogs or podcasts) are assets you control. Unlike social media, they won’t disappear with an algorithm change. Use them to establish credibility, showcase your expertise, and turn casual followers into loyal clients.
Market with Integrity
Marketing should feel like a conversation, not a performance. If the thought of daily videos makes you want to crawl under your desk, give yourself permission to opt out. There are countless ways to connect with your audience—writing, speaking, podcasting, teaching. Choose what feels good and gets results.
Be Consistently Yourself
Consistency beats creativity when it comes to building trust. You don’t need to be clever or viral. You need to be you, on repeat. Show up with value, compassion, and confidence, and you’ll draw the right people to your business, no dancing required.
Bottom line: If you love TikTok and enjoy creating fun videos, go for it! But if that’s not your style, don’t sweat it. Build your brand with clarity, consistency, and content that reflects your values. That’s what truly converts.
What marketing tactic makes you cringe… and what feels like you?
I’d love to hear your story. Comment below or email me at susie.taylor.writer@outlook.com and let’s talk shop ... minus the show.
Contact: Susie Taylor - susie.taylor.writer@outlook.com
#Authentic Marketing #Digital Strategy #Storybrand #Entrepreneur Tips #Marketing Mindset #Content Creation #Clarity Over Trends #Small Business Growth
Members Discussion