MCP: Real-Time AI for Entrepreneurs

By Elke Porter | WBN Ai | June 20, 2025
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The rise of the Model Context Protocol (MCP) is ushering in a new era of real-time AI integration, with ChatGPT at the forefront. MCP, an open standard developed by Anthropic and now adopted by OpenAI, Google, and Microsoft, acts as a universal “USB-C port” for AI—allowing large language models to securely connect with a wide variety of external data sources and tools.

This breakthrough means that AI assistants like ChatGPT are no longer confined to isolated conversations; they can now fetch, process, and act on up-to-date information from business databases, cloud drives, calendars, and more—all within a single chat session.

The protocol’s architecture uses a client-server model and JSON-RPC for communication, standardizing how AI applications interact with systems such as Google Drive, PayPal, and internal company databases.

With MCP, businesses and developers can build custom connectors—essentially bridges between ChatGPT and their unique tools or data. For example, a company could create a connector that lets ChatGPT retrieve sales data from its CRM, summarize the results, and generate actionable insights in real time.

For entrepreneurs in networks like the World Referral Network, this matters profoundly. MCP-powered connectors allow business owners to automate research, reporting, and customer engagement using their own data, without the need for custom code or risky third-party plugins.

Imagine a referral network member quickly generating a prospecting report by pulling live data from their CRM and email, or summarizing meeting notes from multiple platforms—all through a secure, consent-driven interface. This not only saves time but also ensures data privacy and user control, as MCP requires explicit consent for every integration and action.

Currently, MCP integration in ChatGPT is available to enterprise, education, and pro users, with features like “deep research” mode enabling advanced document analysis and reporting.

As adoption grows, MCP is set to transform how entrepreneurs and teams access and leverage their data, making AI-powered automation more accessible, secure, and relevant than ever before.

TAGS: #AI Integration #Chat GPT #MCP #Automation #Business Tools #Entrepreneurship #WBN AI Edition #Elke Porter

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