How To Know Exactly Who Wants Your Product!
The “3:00 AM Question” — the one thing that keeps your customer awake at night. When you understand this, you can craft messages that speak directly to their needs.
WBN News Global
Bernie Franzgrote | WBN News – Global | August 20, 2025
Small and medium business owners, entrepreneurs, and professionals discover how to identify and engage the customers who are already ready to say “yes.”
If you don’t know your ideal client, you’re wasting time, money, and effort. In a recent East Trade Winds episode, Catharine O’Leary from Join CIA Now revealed how to pinpoint exactly who wants your product — and connect in ways that inspire action.
Ask the 3:00 AM Question
Catharine has spent over 30 years helping brands like Apple, Adobe, and Pepsi uncover what makes their customers tick. Her starting point? The “3:00 AM Question” — the one thing that keeps your customer awake at night. When you understand this, you can craft messages that speak directly to their needs.
The AI Advantage
Through Join CIA Now, Catharine uses an AI-powered tool to create a nine-page deep dive into your ideal client profile. This isn’t guesswork — it’s actionable intelligence that helps you:
- Focus marketing where it matters most
- Build deeper trust with your audience
- Improve conversions and long-term relationships
Why It Matters for Your Business
Without a clear picture of your audience, even the best products and services struggle to sell. Catharine’s methods turn the spotlight on the people most likely to buy from you, so you can stop chasing leads that will never convert.
Conclusion
Finding your ideal client is not a luxury — it’s the foundation for business growth. With the right questions and smart tools, you can work less, close more, and create lasting customer connections.
Bernie Franzgrote – Contributor
Editor: Karalee Greer
📺 Watch the full episode on YouTube:
How To Know Exactly Who Wants Your Product!
🎧 Listen to the podcast: East Trade Winds – Episode S2E043
📧 Contact Catharine O’Leary:
📧 Reach the hosts at info@kreativinsight.com
🌐 Learn more at Join CIA Now
Bernie Franzgrote | Host, EAST TRADE WINDS |
Tags: #WBN News Global #Bernie Franzgrote #Ideal Client #Customer Engagement #Business Growth #Catharine O'Leary #East Trade Winds #Marketing Strategy
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