By Jenny Holly Hansen | WBN News | May 22, 2025

In a competitive marketplace, lead generation isn’t just about being seen—it’s about being remembered. One of the most effective and organic ways to keep your business in front of the right people is by staying top of mind through thoughtful, consistent communication. This means sharing helpful content, timely updates, and client success stories that reinforce your expertise and value.

Here’s how this approach works—and why it’s so effective.

Why Top-of-Mind Awareness Matters

Most people don’t need your product or service the moment they see your name—but when the need does arise, you want to be the first person they think of. That’s where staying top of mind comes in. It’s a trust-building strategy that keeps you present in your audience’s mental shortlist, so when the timing is right, they already know who to call.

1. Share Helpful, Educational Content

The cornerstone of staying top of mind is providing value without expectation. This can include:

  • How-to guides and checklists
  • Industry trends and insights
  • Tips for solving common challenges

For example, a logistics consultant might share a quick guide on optimizing warehouse layout, while a real estate professional could post tips on preparing a property for sale. When people consistently learn something from you, they start to see you as a trusted advisor—not just a service provider.

2. Post Regular Business and Industry Updates

Keep your audience informed about what’s happening in your world:

  • New services or team members
  • Upcoming events or appearances
  • Shifts in market trends or regulations

These updates show that your business is active, responsive, and evolving. They also reinforce your credibility as someone who’s engaged and aware of changes that might impact your clients or industry peers.

3. Celebrate Client Wins (With Permission)

One of the most authentic forms of marketing is shining a light on the people you’ve helped. By sharing success stories, testimonials, or behind-the-scenes wins, you demonstrate real-world value while showcasing the relationships you build with your clients.

This could look like:

  • A short post about a project you helped complete
  • A thank-you note to a long-time client
  • A case study showing how you solved a problem

Even simple acknowledgments of progress show potential clients what it’s like to work with you—and that makes it easier for them to envision doing the same.

Consistency Builds Familiarity—and Familiarity Builds Trust

Lead generation is a long game. While flashy ads might grab attention in the moment, relationships are built over time. When you consistently offer insight, encouragement, or relevant information, people begin to associate your name with reliability and value. That trust turns into inquiries, referrals, and ultimately, sales.

Final Thought

You don’t have to shout to be heard. By showing up consistently, sharing what you know, and celebrating the success of others, you keep your business top of mind in a meaningful way. Over time, that presence turns into conversations—and conversations lead to clients.

Let your value speak through what you share. The right people are paying attention.

Let’s Keep Talking:

Jenny is a business insurance broker with Waypoint Insurance. With 19 years experience, she will well versed in the technical aspects of business coverages.

She can be reached at 604-317-6755 or jholly-hansen@wbnn.news. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/.  Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social

Let’s Meet Up:

Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4

TAGS:  #Jenny Holly Hansen #Generating Leads #Staying Top of Mind #Consistant Sharing

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