Exporting Myths That Are Holding You Back—And How to Bust Them

If you’ve ever thought, “We’re too small to export,” you’re not alone.
And if you’ve let that belief stop you from growing beyond borders? You’re definitely not alone.

But here’s the truth: that myth costs your business real opportunity.

At HBBA’s most recent Trading Beyond Tariffs Fireside Chat, the “too small to export” mindset came up again and again—not from the speakers, but from attendees who finally realized how wrong they were.

Let’s break down the top myths holding mid-sized businesses back—and what to do instead.

❌ Myth 1: “We’re Too Small”

✅ Reality: You’re the perfect size. Mid-sized companies are agile, adaptable, and capable of forming powerful partnerships quickly. Global expansion doesn’t require a global footprint—it requires smart moves.

❌ Myth 2: “It’s Too Expensive”

✅ Reality: It’s more affordable than you think—especially with trade support networks like HBBA and tools like free trade agreements, strategic warehousing, and local reps.

❌ Myth 3: “We’ll Wait Until Things Settle Down”

✅ Reality: Things aren’t settling down. Global trade is reshaping fast. Waiting means you’re missing your window.

What we heard in May—from legal advisors, logistics experts, and multinational strategists—was that businesses that act now, even in small ways, gain first-mover advantage. They enter untapped markets. They make deals while others hesitate. They build resilience before others even notice risk.

And you don’t have to do it alone.

That’s the power of HBBA Global. Through Fireside Chats, member services, and curated introductions, we give mid-sized businesses the edge they need to punch above their weight internationally.

You don’t need to be the biggest. You just need to be bold.

🗓 Be part of the next conversation on June 3.
Join us for Trading Beyond Tariffs: Session 3 featuring Michael Willmott, an internationally respected business leader and strategist.

You’ll get:

• Insights that challenge assumptions and fuel action
• Live roundtable discussions with global trade insiders
• Real tools to turn hesitation into expansion

👉 Register here (free): https://where3countriesmeet.eventbrite.com

Don’t let myths write your story.
Join us—and rewrite your playbook.

TAGS: #Trading Beyond Tariffs #Export Myths #Business Mindset #Go Global #HBBA Events #Where 3 Countries Meet