Build Your Influence and Business Like the Pros

"Crushing It" by Gary Vaynerchuk

By Elke Porter | WBN Ai | June 9, 2025
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Success in today’s digital world isn’t just about having a great idea—it’s about building a personal brand and leveraging social media to amplify your influence. In Crushing It!, Gary Vaynerchuk shares countless stories and strategies from entrepreneurs who turned their passions into thriving businesses by embracing the right mindset and platform strategies.

Gary emphasizes that anyone can create a compelling personal brand by deploying a few core principles. These aren’t just theoretical; they’re practical steps to turn social media attention into tangible results:

Document, Don’t Create: Share your journey authentically instead of waiting for perfection.
Choose Your Platform Wisely: Focus on where your audience hangs out—whether Instagram, TikTok, LinkedIn, or others.
Provide Consistent Value: Post regularly and deliver content that educates, entertains, or inspires.
Engage Authentically: Respond to comments, DMs, and build genuine relationships.

To build influence like the entrepreneurs profiled in the book, you need to approach your brand with the same energy, consistency, and authenticity they did. For example, if you're passionate about fitness, share your daily workouts, struggles, and insights, making it easy for followers to relate and connect.

Step-by-Step Influence-Building Plan:

Pick your core message or niche.
Show up consistently—post, comment, engage—every day.
Share both successes and failures to connect authentically.
Use insights and feedback from your audience to refine your content and approach.

Thought-Provoking Question:

Which social platform do you feel most comfortable with, and how can you leverage it even more intentionally to grow your influence?

Task:

Identify one content format—video, post, story, or live stream—that aligns with your strengths. Commit to using it daily for 7 days, and track your engagement and growth.

Final Thoughts:

You don’t need to be famous overnight. Success comes from consistency, authenticity, and strategic effort. Crushing It! shows that everyone has the potential to build a powerful brand—if they’re willing to put in the work and show up every day. Next week, we’ll dive into how to repurpose content and maximize your efforts across platforms for exponential growth.

Elke Porter | Founder of Westcoast German News & WBN | June 23/25

Contact Elke Porter

Website: Westcoast German Media
📧 Email: elke@westcoastgermanmedia.com
🔗 LinkedIn: Elke Porter
604 828 8788

TAGS: #Sunday Book Club ##Influence Building #Crushing It #Social Media Strategy #Entrepreneur Mindset #Personal Brand #Success Tips #WBN Reads #Marketing #Branding #Elke Porter