WBN News Abbotsford

When I think of a pencil, the first image that comes to mind is almost always the classic bright yellow shaft, sharpened to a fine point. It’s so iconic that we rarely stop to ask—why yellow? Let's talk about it.

Recessions force businesses to change. The leaders who thrive are the ones who see change not as a threat, but as an opportunity to realign. Let's talk about it.

Whether you're operating a food truck, an ice cream cart, a drink cart, a concession stand, a food vending pedal bike, or even a transportation pedal car, there are some critical insurance needs you should never overlook. Let's talk about it.

With sweeping fields, fertile soil, and a community deeply connected to the land, agriculture is not just part of Abbotsford’s history—it’s a defining feature of its identity, economy, and culture. Let's talk about it.

Overcoming fear in real estate is possible. Discover how shifting your mindset, building confidence, and learning from seasoned investors leads to financial freedom.

Let’s say you’re building your dream house. You know – the one with the secret reading nook, a bedroom that feels like a treehouse, and a living room big enough for all your friends (and snacks). But... who actually makes that happen?

Audience segmentation is the process of dividing your broader audience into smaller, more specific groups based on shared characteristics, preferences, or behaviors. By tailoring your advertising efforts to these segments, you can deliver messages that resonate deeply.

In a world where economic cycles are inevitable and uncertainty is part of the landscape, the businesses and individuals who thrive aren't the ones who merely endure — they’re the ones who evolve. Let's talk about it.