Jacob @ 80/20.Media
8020 Media builds systems that helps businesses scale predictably and profitably. We eliminate chaos, streamline operations, and serve as your long-term growth partner from startup to exit.


We get it: AI can feel intimidating. When you hear phrases like "custom automation" or "training an LLM," it’s easy to think, “This isn’t for me.” But here’s what we’ve seen inside WRN: Some of the best AI implementations have come from
by Jacob @ 80/20.Media & WBN AiLet’s kill the myth that AI needs to be this big, disruptive, end-to-end transformation. The real wins? They start with something small. Not sexy. Not revolutionary. Just painfully obvious. Think: * You keep forgetting to send invoices → Automate it. * You repeat the same onboarding email 10x/month → Template it. * You
by Jacob @ 80/20.MediaAI can help you market faster, but it can’t help you market better—not unless your strategy is locked in. We’ve seen it time and again: Founders plug ChatGPT into their content calendar, hit “generate,” post daily… and then wonder why the leads don’t come. Here’s
by Jacob @ 80/20.MediaOne of the most common mistakes I see small business owners make with AI is trying to automate before they organize. They say: “Let’s automate onboarding!” “Let’s build a chatbot for FAQs!” “Let’s set up AI follow-ups!” But if your process is scattered across Google Docs, text
by Jacob @ 80/20.MediaLet’s get real: AI is leverage—not a leadership replacement. We talk to small business owners all the time who are excited about tools like ChatGPT or Zapier—but deep down, they’re hoping these tools will magically fix broken fulfillment, offer confusion, or poor team dynamics. AI can
by Jacob @ 80/20.MediaQuick question: When’s the last time you looked at your margins and knew what was working? If you’re like most small business owners, financial visibility comes in at tax time… and with a side of stress. But AI is changing that—giving you real-time data to make smarter
by Jacob @ 80/20.MediaMarketing shouldn’t feel like a slot machine. And yet… most small businesses are throwing money into ads or content without a clue what's really working. It's not that you need more—you need smarter inputs and faster insights. That’s where AI steps in. You
by Jacob @ 80/20.MediaLet’s be honest: half the things that eat your day could be automated. Scheduling, follow-ups, creating proposals, logging receipts, onboarding a new client—it adds up. AI helps you escape that grind. But instead of starting with “Which tool?” start with this: What are the 5 most annoying repeat
by Jacob @ 80/20.Media