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Jacob @ 80/20.Media

8020 Media builds systems that helps businesses scale predictably and profitably. We eliminate chaos, streamline operations, and serve as your long-term growth partner from startup to exit.

Location Vancouver
Number of Articles 65
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Jacob @ 80/20.Media's Work 65 Articles
Jun 02, 2025 You Don’t Have to Be ‘Techy’ to Grow with AI
You Don’t Have to Be ‘Techy’ to Grow with AI

We get it: AI can feel intimidating. When you hear phrases like "custom automation" or "training an LLM," it’s easy to think, “This isn’t for me.” But here’s what we’ve seen inside WRN: Some of the best AI implementations have come from

by Jacob @ 80/20.Media & WBN Ai
May 29, 2025 Start Small, Win Big: The Real AI Strategy for Small Business
Start Small, Win Big: The Real AI Strategy for Small Business

Let’s kill the myth that AI needs to be this big, disruptive, end-to-end transformation. The real wins? They start with something small. Not sexy. Not revolutionary. Just painfully obvious. Think: * You keep forgetting to send invoices → Automate it. * You repeat the same onboarding email 10x/month → Template it. * You

by Jacob @ 80/20.Media
May 26, 2025 AI Isn’t a Marketing Strategy (But It Can Power One)
AI Isn’t a Marketing Strategy (But It Can Power One)

AI can help you market faster, but it can’t help you market better—not unless your strategy is locked in. We’ve seen it time and again: Founders plug ChatGPT into their content calendar, hit “generate,” post daily… and then wonder why the leads don’t come. Here’s

by Jacob @ 80/20.Media
May 22, 2025 AI Can’t Organize Chaos (But You Can)
AI Can’t Organize Chaos (But You Can)

One of the most common mistakes I see small business owners make with AI is trying to automate before they organize. They say: “Let’s automate onboarding!” “Let’s build a chatbot for FAQs!” “Let’s set up AI follow-ups!” But if your process is scattered across Google Docs, text

by Jacob @ 80/20.Media
May 19, 2025 AI Won’t Save You From the Hard Stuff
AI Won’t Save You From the Hard Stuff

Let’s get real: AI is leverage—not a leadership replacement. We talk to small business owners all the time who are excited about tools like ChatGPT or Zapier—but deep down, they’re hoping these tools will magically fix broken fulfillment, offer confusion, or poor team dynamics. AI can

by Jacob @ 80/20.Media
May 15, 2025 Your Financials Deserve AI Too
Your Financials Deserve AI Too

Quick question: When’s the last time you looked at your margins and knew what was working? If you’re like most small business owners, financial visibility comes in at tax time… and with a side of stress. But AI is changing that—giving you real-time data to make smarter

by Jacob @ 80/20.Media
May 12, 2025 AI-Powered Marketing for Small Business: Smarter, Not Louder
AI-Powered Marketing for Small Business: Smarter, Not Louder

Marketing shouldn’t feel like a slot machine. And yet… most small businesses are throwing money into ads or content without a clue what's really working. It's not that you need more—you need smarter inputs and faster insights. That’s where AI steps in. You

by Jacob @ 80/20.Media
May 08, 2025 Small Business, Big Systems: Automate the Work You Hate
Small Business, Big Systems: Automate the Work You Hate

Let’s be honest: half the things that eat your day could be automated. Scheduling, follow-ups, creating proposals, logging receipts, onboarding a new client—it adds up. AI helps you escape that grind. But instead of starting with “Which tool?” start with this: What are the 5 most annoying repeat

by Jacob @ 80/20.Media
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