Ask Jen D- Should my listing agent be present at my home ....

This is a very controversial topic in the real estate world, and I've found that the answers vary greatly depending on what you THINK you know about real estate and sales. A client of mine recently asked me about the benefits of having the listing agent (me) present for all the showings. In the city of Toronto, this sometimes happens when the property is really unique or over a certain price point. There is a belief that having the listing agent there is going to help sell the property because the agent will be able to share all ‘special features’ or unique elements of the home with potential buyers as they are walking through the house.

As with most things, perception is quite different from reality. In this video I share why I believe this actually hurts the sale of your home and why, despite what many believe, it’s not in the best interest of the seller

It seems counterintuitive, but when you put the buyer’s needs first, you actually help them fall in love with your home even more than any sales pitch a listing agent could offer.

In my case, my client’s house was exceptional, and it deserved a lot of explanation and care. The marketing that I suggested to them was going to allow for all the special features

and things that they adored about their home to be shared in a way that buyers would hear it, feel it, and see it. But on the buyer's terms.

Of course, I want my sellers to have every opportunity to make the most amount of money from their special home. This means taking into account the demographic for the home and how those buyers appreciate 'taking in' the information. Savvy agents who are properly skilled at marketing and sales know that every house is unique and it’s important to ‘sell’ the home in a way that works for today's buyers, with today's techniques, not techniques from decades past.

Are you looking to sell your home in the next 3-6 months, or know someone who is? Join my free training: How to sell your home for more money, in less time in any market. Join here

Jen Dumitrescu isn’t your typical real estate agent—she’s a detail-loving professional who brings big energy, sharp strategy, and a whole lot of heart to the table. She's been helping Toronto buyers and sellers make confident moves since 2007.

jend.ca / jen@jend.ca / IG: jendumitrescu

#Home Selling Tips#Real Estate Sales #Toronto Homes #Buyer Focused #Market Strategy #Smart Marketing#Ask Jen D