
It is confused… That's how I would label this real estate market. It feels like the market has been holding its breath, waiting for? Sellers want top dollar. Buyers are waiting for some sign from the universe (or the Bank of Canada).
Here’s the truth: Even in a slow or “stuck” market, homes are still selling- and for great prices. But it’s not magic or luck. It's a strategy.
As an example, I have a 121-point process that I follow for each listing, which has helped my clients earn thousands more and sell faster. If you're thinking of selling, here are a few things to look out for:
🧩 Step 1: Pick the Right Agent for YOU
Here’s something most people don’t talk about. It's not just about hiring a “top agent”- it’s about hiring the right one for your personality.
You don’t need to be besties. But you do need to trust how they work, communicate, and think. What should you do If you’re super detail-oriented and your agent is more go-with-the-flow? You might end up frustrated with them or their process. Flip to the other side- if you’re overwhelmed by info and want someone to just handle it, then a high-touch, process-driven agent might be exactly what you need.
Different agents bring different strengths, but alignment matters. You should keep this in mind when you're dealing with what is likely your biggest asset. The process is smoother- and the results stronger- when there's mutual trust and clear communication from the start.
🧠 Step 2: Get Strategic (This Isn’t HGTV)
Every home needs a custom plan, especially in a market where buyers are picky and cautious. That means:
- Knowing exactly who your buyer is (and how to reach them)
- Avoiding common pricing mistakes
- Making smart prep decisions (yes to staging; no to renovating your entire kitchen)
No two homes or selling situations are exactly the same. That's why every home deserves (especially in this market) NEEDS a custom plan.
🤝 Step 3: Attract the Right Buyer (Not Just Any Buyer)
Not every offer is a good offer. Financing can fall apart. Emotions can derail closings. You want buyers who are ready to close.
That means working with an agent who can vet their financials, ask the right questions, and set your sale up for success long before the offer hits the table.
Bottom line: You can’t control the headlines, but you can control your outcome. With the right plan (and the right person guiding you), you’ll walk away confident that you didn’t leave a dollar on the table.
jend.ca / jen@jend.ca / IG: jendumitrescu
TAGS: # Real Estate Strategy #Business of Real Estate, #Home Selling, #Market Trends, #Seller Tips, #Toronto Homes #Smart Moves
