AI Translation Tool Transforms Global Marketing
GetGloby uses AI transcreation to translate marketing content across 100+ languages while preserving brand voice and cultural relevance for global campaigns.
By Elke Porter | WBN Ai | November 5, 2025
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SaaS tool combines machine translation with cultural adaptation to help brands scale global campaigns across 100+ languages
In an increasingly crowded field of AI marketing tools, GetGloby is carving out a specialized niche by addressing one of international marketing's most persistent challenges: maintaining brand voice and cultural relevance across multiple languages and markets.
The platform, which operates as a Software-as-a-Service solution, goes beyond traditional translation by incorporating what the company calls "transcreation"—a process that adapts marketing content not just linguistically, but culturally and contextually for different markets.
Beyond Word-for-Word Translation
GetGloby's core differentiator lies in its proprietary translation engine, Jaga®, which the company positions as the first translation system specifically designed for media and marketing purposes. Built on a foundation that includes GPT-3 and other natural language processing technologies, Jaga combines machine learning algorithms with human oversight to deliver translations that preserve the original content's tone, intent, and emotional resonance.
"The challenge in marketing translation isn't just accuracy—it's maintaining the brand's voice while adapting to cultural nuances," explains the technology behind GetGloby's approach. The platform monitors search trends and employs complex linguistic algorithms to ensure translations perform well in their target markets, not just linguistically but in terms of engagement and conversion potential.
Human-AI Collaboration
While AI handles the heavy lifting, GetGloby incorporates native human reviewers into its workflow—a hybrid approach that aims to catch cultural missteps and ensure fluency that purely automated systems might miss. This combination of machine efficiency and human cultural expertise positions the platform as a middle ground between expensive human translation services and less reliable automated tools.
The platform supports translation into more than 100 languages and can handle various marketing assets, from website copy and video content to newsletters and advertisements across major platforms including Google, Bing, LinkedIn, and TikTok.
The Broader AI Marketing Ecosystem
GetGloby operates within an expanding constellation of AI marketing tools. According to the company, it connects with AdsGo AI, AdCreative.AI, and Notch AI, suggesting an integrated approach where translation and localization work alongside ad creation and campaign management tools.
This interconnected ecosystem reflects a broader trend in marketing technology: specialized AI tools that handle discrete functions—creative generation, translation, optimization—working together to create comprehensive marketing solutions.
Market Positioning
For businesses looking to expand internationally, GetGloby promises to reduce both costs and implementation time compared to traditional localization processes. The platform targets companies seeking "more qualified conversions" by ensuring their messaging resonates authentically with local audiences rather than feeling obviously translated.
As global e-commerce continues to grow and digital advertising becomes increasingly international, tools like GetGloby address a practical need: how to scale marketing campaigns across borders without sacrificing the nuance and emotional connection that effective marketing requires.
Whether GetGloby's AI-human hybrid approach proves superior to competitors' methods remains to be seen, but the platform represents the ongoing evolution of how artificial intelligence is being applied to solve specific, practical business challenges in the marketing domain.
For more information about GetGloby's translation and transcreation services, visit their website or explore their integrations with other AI marketing platforms.
Elke Porter at:
Westcoast German Media
LinkedIn: Elke Porter or
WhatsApp: +1 604 828 8788.
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TAGS: #AI Marketing #Global Marketing #Marketing Translation #Transcreation #International Business #Mar Tech #WBN Ai #Elke Porter
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