By Jenny Holly Hansen | WBN News | May 6, 2025

Abbotsford is often celebrated for its rich agricultural heritage and stunning natural landscapes—but there’s another layer to this city that’s equally vibrant: its multicultural food markets. As one of British Columbia’s fastest-growing and most diverse cities, Abbotsford is home to a dynamic culinary scene shaped by its multicultural population. From South Asian spice bazaars to Latin American grocers and specialty European delis, these markets are more than just places to shop—they’re community hubs that connect residents through culture, cuisine, and shared experience.

A Culinary Mosaic in the Heart of the Valley

Abbotsford’s multiculturalism is reflected in its food scene. With over a quarter of the population identifying as South Asian, it’s no surprise that Indian and Punjabi grocery stores thrive across the city. Stores like Fruiticana and Sabzi Mandi offer everything from fresh produce to hard-to-find spices, ghee, lentils, and hand-rolled roti. The aromas alone tell a story of tradition and family recipes passed down through generations.

But the diversity doesn’t stop there. Central American and Mexican grocery stores such as La Abuelita Mexican Market bring in rich aromas of chili, fresh tortillas, and imported snacks, while Middle Eastern stores stock specialty items like preserved lemons, za’atar, and baklava. European-style delis and bakeries offer fresh sausages, rye breads, and imported sweets that speak to Eastern European and German heritage—another important part of Abbotsford’s identity.

Community, Culture, and Connection

What makes these markets so special isn’t just the variety of goods—it’s the atmosphere. They’re often family-owned, welcoming spaces where language, culture, and food come together. It's common to see shoppers chatting with the store owner, sharing cooking tips, or picking up ingredients for a dish their grandmother used to make.

These markets also play a vital role in supporting newcomers and long-standing immigrant families, offering comfort and familiarity while helping them maintain a strong connection to their cultural roots. At the same time, they invite locals from all backgrounds to explore new cuisines and expand their palates. In that way, multicultural food markets are quietly powerful engines of social cohesion and understanding.

Where to Start Your Food Market Tour

If you’re looking to experience Abbotsford’s food diversity firsthand, here are a few notable stops:

  • Fruiticana (South Fraser Way) – A go-to for South Asian produce, spices, and snacks.
  • Sabzi Mandi Supermarket (Clearbrook Rd) – Offers an incredible selection of South Asian and Middle Eastern ingredients.

More Than Groceries

Many of these markets also carry ready-made meals, making them a great spot to grab lunch or dinner. From samosas and butter chicken to empanadas and hummus, the flavors of Abbotsford are as varied as the people who live here.

Final Thoughts

In Abbotsford, multicultural food markets are a true reflection of the city’s evolving identity. They’re places where diversity is not only visible—but deliciously celebrated. Whether you’re looking for ingredients to cook a family favourite or hoping to try something completely new, these markets offer a warm invitation into the world through food.

Let’s Keep Talking:

Jenny is a business insurance broker with Waypoint Insurance.

She is also a business development consultant with Impresario Partners, helping Canadian Business expand overseas.

She can be reached at 604-317-6755 or jholly-hansen@wbnn.news. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/.  Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social

Let’s Meet Up:

Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4

TAGS:  #Jenny Holly Hansen #Abbotsford is Awesome #South Asian Spice Bazaars #LAtin American Grocer's #European Delis

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