Your Client List Is Gold—If You Know How to Use It

Bernie Franzgrote | WBN News – Global | September 9, 2025

Referrals aren’t random. Learn how small and medium business owners can turn their CRM into a revenue engine with the right systems and mindset.

Your next big sale might already be sitting in your inbox.

In a powerful episode of East Trade Winds, business strategist Percy Barr, founder of Percy Barr Consultancy, explains how most business owners are missing out on the hidden potential of their client lists. His message? Your CRM isn’t just storage—it’s strategy.

🔁 Why Most CRMs Fail (and How to Fix That)

Many business owners have a CRM full of contacts they never revisit. Percy says that’s a missed opportunity. He outlines simple systems to organize, track, and reward referrals that turn one-time buyers into repeat clients—and partners.

In the podcast, Percy covers:

How to identify high-value clients who are ready to refer you
Why rewarding referrals builds loyalty and long-term relationships
Tools and automations that make follow-up effortless
The trust loop: how consistency creates compounding results

"People want to refer you," Percy explains. "They just need to know how, when, and why it matters."

🎧 Listen to the episode here:

https://easttradewinds.simplecast.com/episodes/s2e045
📺 Watch on YouTube: https://youtu.be/OltulJBWjmE

Conclusion:

When business slows down, most people look outward. But as Percy reminds us, sometimes the best opportunities are already in your circle. With the right system, a client list becomes more than history—it becomes a source of future growth.

Bernie Franzgrote – Contributor

Editor: Karalee Greer

To learn how to unlock the full power of your CRM and build a referral machine, watch or listen to the full episode now:
📺 YouTube: https://youtu.be/OltulJBWjmE
🎧 Podcast: https://easttradewinds.simplecast.com/episodes/s2e045

📩 Reach Percy directly at percy@percybarr.com or explore Percy Barr Consultancy.

Have questions or want to join the next mastermind? Contact info@kreativinsight.com and connect with the East Trade Winds team.

TAGS: #WBN News Global #Bernie Franzgrote #CRM strategies #Referral marketing #Client list growth #Small business sales tips #Percy Barr #East Trade Winds