Why Influence Still Wins in Business

How To Win Friends and Influence People by Dale Carnegie (Part 1 of 5 mini series)

✍️ By Debbie Balfour | WBN News | July 27, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

What if influence—not algorithms—is still your most valuable asset?

Next week, we’re kicking off a new 4-week series in the WBN Business Book Club featuring one of the most legendary business books ever written: How to Win Friends and Influence People by Dale Carnegie.

Want a fast, powerful overview of what you’re about to explore? 🎥 Watch: How To Win Friends & Influence People (in 20 Minutes)

This concise, engaging video captures the essence of Carnegie’s most transformational lessons—perfect for busy entrepreneurs who want to dive in prepared.

First published in 1936, this book has sold over 30 million copies—and its impact hasn’t faded. It may be more relevant today than ever before.

Small business owners live and die by relationships. Whether it’s building trust with clients, motivating your team, or networking with potential collaborators, influence is your daily currency. Carnegie’s insights aren’t about manipulation or performance. They’re about genuine human connection—and how to lead through empathy, listening, and likability.

What You’ll Learn:

• How to make people feel seen and heard
• Why appreciation always beats criticism
• Simple ways to disarm tension and win trust
• How to become a magnetic communicator and leader

The book is structured around actionable principles, each one rooted in emotional intelligence. These tools aren’t trends—they’re timeless. And when applied intentionally, they can transform your client relationships, team culture, and leadership style.

This isn’t just a read—it’s a mindset shift.

📘 Starting next Sunday, we’ll break How to Win Friends and Influence People into four strategic weekly insights—complete with implementation steps for entrepreneurs and leaders like you.

It’s time to grow your influence, one authentic connection at a time.

Buy How To Win Friends and Influence People on Amazon here.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

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