Email Lists Still Matter in 2025

By Susie Taylor | Contributor WBN News | 7 Jun 2025

Everywhere we look online, we're bombarded with short videos, viral trends, and fast-scrolling content. You might think email marketing is as outdated as dial-up internet. But don’t be fooled by the flash of social media. Email lists are not just surviving—they're thriving.

Here’s why your email list might be the most valuable asset your business owns:

1. You Own the List Social media followers are like rented space. If a platform changes its algorithm or disappears tomorrow, your audience goes with it. But your email list? That’s yours. It’s direct access to people who have raised their hand and said, "Yes, I want to hear from you."

2. Emails Get Seen While social media engagement is at the mercy of ever-changing algorithms, emails land in inboxes where they’re far more likely to be read. Average email open rates hover around 20-30% — far higher than the typical reach of an organic social media post.

3. Conversion Power Email subscribers convert at a higher rate than social media followers. They’re often further along the customer journey, making email the perfect place to nurture relationships, deliver value, and make compelling offers.

4. Personalization at Scale With modern email tools, you can send tailored messages to specific segments of your audience. That kind of personalized experience builds trust and boosts engagement.

5. Stability in the Storm Trends come and go. TikTok might be hot today, but the next big thing is always around the corner. Your email list is a steady, reliable foundation that supports your marketing regardless of what’s trending.

So yes, create your Reels, go viral, and ride the social wave. But don’t neglect your email list. It’s the quiet powerhouse behind smart, sustainable marketing.

Contact: Susie Taylor - susie.taylor.writer@outlook.com

#Email Marketing #Digital Marketing #Entrepreneur Tips #Small Business Marketing #Lead Generation #Marketing Strategy