While a record $37.4 billion in exports flowed through CPTPP markets last year, 89% of Canadian small businesses aren't participating despite having a dedicated SME chapter in the agreement designed to help them succeed.

YOUR COMPETITORS ARE CASHING IN WITHOUT YOU.

Canadian exports to CPTPP countries hit a record $37.4 billion last year, up 21.9%—but a shocking 89% of small businesses are missing out:

While large corporations navigate complex trade rules with ease, small businesses face overwhelming barriers: regulatory complexity, limited resources, and poor awareness of how to leverage these agreements effectively.

I've spent 30+ years helping over 800 companies enter global markets, and after guiding dozens through CPTPP opportunities specifically, the pattern is clear. Most SMEs think agreements like this are only for big players.

They're wrong.

The CPTPP contains a dedicated SME chapter with tools designed specifically for smaller businesses. The agreement connects you to 495 million consumers across a $13.5 trillion market—with 99% of tariffs eliminated upon full implementation.

But opportunity means nothing without action.

Here's how smart businesses are breaking into CPTPP markets right now:

• Start with strengths: Target the CPTPP markets where your product has natural advantages (high demand, low competition, cultural fit)

• Leverage the tariff calculator: Use Global Affairs' free tools to identify which products gain the most significant cost advantages

• Tap sector-specific programs: Each province offers targeted export assistance for industries like agri-food, clean tech, and digital services

• Find your gateway market: Use Singapore, Australia or New Zealand as your testing ground before tackling more complex markets like Japan and Vietnam

• Build on government momentum: Align with trade missions that provide built-in buyer matchmaking

The businesses avoiding success:

• Trying to enter all markets simultaneously
• Neglecting compliance requirements for their specific sector
• Going in blind without testing messaging across cultural contexts
• Cutting corners on documentation and certification processes
• Trying to navigate it all without experienced guidance

Start by identifying just one CPTPP market where your product solves an existing problem. Focus there. Build your system. Then expand.

After advising government trade teams and leading multiple trade missions, I've seen the exact frameworks that work. The CPTPP Export Playbook I've developed outlines everything from market selection to compliance navigation in a step-by-step system.

Connect with me to explore further how your business can capitalize on these emerging opportunities while navigating the complexities of international trade in today's shifting landscape.

LinkedIn: https://www.linkedin.com/in/robertarthurs/

Robert Arthurs is the founder of Robert Arthurs International, a global business mechanic with 23 years of experience fixing businesses and fueling international trade strategies for entrepreneurs across Canada and beyond.

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TAGS: #Export Success #CPTPP #Global Trade #Small Business #Trade Agreements #Canadian Exporters #International Business #Market Entry #Robert Arthurs International