What happens when Red Bull does music

Red Bull is a fantastic case study on how far a brand can go and how branding is MUCH more than just the product or service.

Red Bull Symphonic is a groundbreaking global music series that fuses contemporary genres with classical orchestration, creating unique live performances that transcend traditional musical boundaries. By pairing modern artists with full-scale symphony orchestras, the series reimagines popular songs through lush, orchestral arrangements, offering audiences an immersive and transformative musical experience.

At its core, Red Bull Symphonic is about collaboration between contemporary musicians and classical orchestras. Artists' existing repertoires are meticulously rearranged by classical music directors and arrangers, transforming familiar tracks into symphonic masterpieces. This process not only highlights the versatility of the artists' music but also introduces classical elements to new audiences, bridging generational and genre divides.

For a whole concert experience, check out Metro Boomin in Los Angeles. The renowned hip-hop producer collaborated with a 43-piece orchestra at the Dolby Theatre, delivering a 90-minute set that reinterpreted 29 of his hits, including collaborations with Future and Travis Scott.

https://www.youtube.com/watch?v=ZEGpWo7ethQ