Make Customers Feel Seen with These 3 Phrases

By Susie Taylor | Contributor WBN News | 8 Jun 2025

If you want to build a brand that stands out, don’t start with a new funnel or flashier design. Start with empathy.

The businesses that win these days aren’t always the loudest or most polished. They’re the ones that make customers feel seen, heard, and understood. It’s not about manipulation — it’s about meaning. When someone feels like you “get them,” trust follows.

Here are three powerful phrases you can use in your copy, conversations, and content that immediately create that connection:

1. “You’re not alone.”
This phrase is comforting because it combats one of the deepest fears people have: that their struggle is unique or shameful. When your brand language affirms that others have felt this too — and there’s a path forward — people lean in. Use this especially when naming customer pain points or frustrations.

2. “It’s not your fault.”
Too many people blame themselves for not getting results, especially after trying multiple solutions. This phrase releases shame and positions you as a compassionate guide rather than a judgmental expert. It’s perfect when your customer has tried everything and still feels stuck.

3. “You’re further along than you think.”
This one is gold. It flips the script from lack to progress, reminding customers they’ve already done brave work just by showing up. It’s especially effective in nurturing sequences, testimonials, or when overcoming objections in a sales conversation.

These phrases are more than marketing. They’re moments of human connection in a digital world — and when used with integrity, they’re the bridge to deeper relationships and better results.

Because in the end, people don’t just buy products. They buy understanding.

Contact: Susie Taylor - susie.taylor.writer@outlook.com

#Empathy In Business #Customer Connection #Brand Messaging #Authentic Marketing #Small Busines Tips #Storybrand #Marketing Mindset