Your Guide to Signature Story Series for Local Editions

Step into the future of local storytelling. The Column Catalog is your launchpad for editorial innovation—helping local news platforms create, grow, and monetize signature story series. Its evolving Table of Contents offers a growing library of column concepts and ready-to-use resources.

Table Of Contents: Here

Overview

Welcome to The Column Catalog—a dynamic library of column concepts designed to power your local edition with high-impact, community-driven content.

Each column in this catalog is a ready-to-run editorial feature with a repeatable format, storytelling angle, and suggested cadence. Whether spotlighting small businesses, interviewing local leaders, or curating community voices, this section gives you the tools to build consistent content that engages, grows readership, and opens new monetization opportunities.

Think of it as your editorial playbook—a mix of proven hits and fresh formats you can adapt for your audience and market.

Purpose of the Column Catalog

  • Empower local publishers and editors with editorial formats that work
  • Standardize quality and voice across all WBN local editions
  • Provide a starting point for content planning
  • Drive community relevance and reader engagement
  • Support monetization through sponsorship-ready column structures
  • Elevate WBN as a trusted voice in every market we serve

How to Use This Section

  1. Browse the Columns – Each featured column includes:
    • Name & Description
    • Ideal Frequency
    • Target Audience or Niche
    • Structure / Format Guidelines
    • Monetization Tips
    • Distribution Recommendations
    • Optional Templates or Intake Forms
  2. Select What Fits – Choose 1–3 columns to launch or expand based on your local needs, audience, and bandwidth.
  3. Make It Your Own – Columns are designed for consistency, but flexibility is built in. Add your local voice. Invite reader interaction. Bring in co-sponsors.
  4. Track Performance – Use WBN’s internal metrics (pageviews, shares, business leads, newsletter clicks) to assess what resonates.
  5. Grow Your Catalog – As new ideas are piloted successfully, they’ll be added across all editions.

Flagship Columns to Start With

  • Local Uncovered – Business profile series featuring entrepreneurs and enterprises in your area
  • 5 Questions With... – Quick-hit interviews with local leaders, creatives, or change-makers
  • From the Ground Up – Startup stories and founder journeys
  • Voices of the Community – Guest columns from residents or influencers
  • The Biz Brief – Weekly business news roundup specific to your edition
  • In the Spotlight – Short features on events, causes, or community heroes

Developed: 04-15-24 Updated: 04-15-25