As Canadians gather around tables this Thanksgiving, we celebrate more than pumpkin pie and roasted turkey—we celebrate the harvest. Traditionally, it’s a time to give thanks for the bounty that will sustain us through winter. In business, it’s no different. Every deal closed, every lesson learned, every connection made is part of the harvest we’ve gathered through effort, resilience, and community.

This season reminds us that abundance doesn’t come from luck—it comes from planting consistently, nurturing relationships, and adapting when the weather (or the market) turns. Successes are the ripe fruit of those efforts. But just as important are the lessons from the crops that didn’t thrive—they teach us where to plant smarter next year.

At the World Referral Network (WRN), Thanksgiving is the perfect moment to practice the power of reciprocity. Gratitude isn’t passive—it’s a growth strategy. When we thank our clients, partners, and peers by giving back—through referrals, introductions, endorsements, or even a genuine note of appreciation—we spark momentum that benefits everyone. The more we give, the more the network flourishes, and the richer the next harvest becomes.

So, as we head into a new business season, take stock of your harvest. Celebrate what went well. Learn from what didn’t. Then plant seeds of gratitude—connect someone to an opportunity, share your insights, lift up another entrepreneur.

Because in both farming and business, the secret to abundance is simple: what you sow in gratitude, you’ll reap in growth.

Happy Thanksgiving from the WRN community—where generosity is the fertilizer for success.

#thanksgiving, #giving, #10X Thinking, #networking, #buildacashcow, #Joseph Willmott, #WRN

Joseph Willmott, CEO of World Referral Network

worldreferralnetwork.com

jwillmott@worldreferralnetwork.com

604-612-9494

https://www.linkedin.com/in/joseph-willmott-0a746b/

Follow me on Bluesky https://bsky.app/profile/buildacashcow.bsky.social

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