Strategy Without Intuition Is Just Expensive Storytelling
Before we can explain a strategy, justify it, or turn it into slides with tasteful fonts, we often sense it. We know what matters before we can articulate why.
In This Is Strategy, Seth Godin offers a deceptively sharp insight: intuition is strategy without a narrative. In other words, before we can explain a strategy, justify it, or turn it into slides with tasteful fonts, we often sense it. We know what matters before we can articulate why.
The problem isn’t intuition. The problem is untrained intuition.
Most leaders have intuitive flashes but don’t trust them—or can’t test them—so they default to analysis, consensus, and backward-looking data. Strategy becomes a story we tell after the fact, not a direction we confidently choose.
Developing Your Skill of Intuition closes this gap.
The program trains leaders to recognize patterns that exist before the narrative forms: subtle signals in people, systems, markets, and environments. Using neuroscience-informed approaches to System 1 thinking, combined with art-based awareness practices, participants sharpen perception itself—the raw input that strategy depends on.
Why does this matter for strategy?
Because better strategy starts before the spreadsheet.
When intuition is developed, leaders can sense which problems are worth solving, which opportunities are real, and which options are noise—before investing time defending the wrong idea. The act of “showing your work,” as Godin suggests, becomes a confirmation process rather than a fishing expedition.
In practical terms, this means:
- Strategy emerges faster and with greater confidence
- Fewer resources are wasted validating dead ends
- Strategic conversations become clearer, sharper, and more decisive
Intuition doesn’t replace strategy. It precedes it.
Developing your intuitive skill ensures that when you do write it down, discuss it, and defend it—you’re working on the right things in the first place.
#Intuition, ##strategy, #buildacashcow, #Joseph Willmott
Joseph Willmott, CEO of World Referral Network
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jwillmott@worldreferralnetwork.com
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https://www.linkedin.com/in/joseph-willmott-0a746b/
Blog: https://www.buildacashcow.com/
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