Speak to Grow: How Public Speaking Builds Authority

By Susie Taylor | Contributor WBN News | 29 Sept 2025

What if your next level in business isn’t found in your next funnel, but in your next sentence?

Public speaking isn’t just for motivational gurus or conference headliners. It’s for service providers, coaches, consultants, creatives, and business owners who want to grow faster by building trust, credibility, and connection.

Speaking isn’t about being flashy. It’s about being clear. And when you learn to speak about your business in a way that educates, inspires, and connects, everything changes.

Why Speaking Works

1. Speaking Builds Trust and Authority
Your audience wants more than information. They want to trust who they’re learning from. Seeing you speak (even in small settings) helps them get a sense of who you are, how you think, and what you stand for. It humanizes your brand and signals confidence, which leads to credibility. And credibility leads to conversions.

2. Speaking Expands Your Reach (Fast)
Each speaking opportunity acts like a spotlight. Whether it’s a podcast, panel, webinar, or networking meeting, you're introducing yourself to new audiences who may never have found you otherwise. And unlike ads or social posts, your voice lingers. People remember a powerful message.

3. Speaking Clarifies Your Message
Preparing a talk forces you to distill your ideas into something meaningful and actionable. That clarity doesn't just serve your audience; it sharpens your own understanding of what you do and why it matters. This kind of messaging clarity becomes the backbone of your brand, your website, your emails, and your offers.

How to Start Speaking (Without Feeling Like a Fraud)

If you’ve ever thought, “I’m not ready” or “Who would listen to me?”, you’re not alone. But remember: confidence is built in action, not before it.

Here’s how to begin:

Start small and start now. Host an Instagram or Facebook Live. Run a short training for your email list. Join a local meetup or online networking group. Speaking is like a muscle. The more you use it, the stronger it gets.
Speak to serve, not to sell. Lead with value. Teach one concept clearly. Show your audience you understand their problem and give them a taste of your solution.
Use story as your secret weapon. Stories stick. Facts fade. When you share personal stories that relate to your business journey or the transformation you help others achieve, you create connection. And that’s where trust begins.
End with clarity. Every talk should have a takeaway and a call to action. Whether it’s “DM me to learn more” or “Download my free guide,” always guide your audience toward the next step.

Your voice is your most powerful branding tool. You don’t need to be the most polished speaker in the room. You just need to be the most genuine.

Speak up. Show up. Serve generously.
That’s how your business grows — one conversation at a time.

Clarify your brand message with a free 30-minute messaging review call. Schedule at https://app.simplymeet.me/susie

Contact: Susie Taylor - susie.taylor.writer@outlook.com

#Public Speaking #Entrepreneur Tips #Business Growth #Speaking To Grow #Storytelling #Leadership Voice #Marketing Strategy