Sell Smarter: The Strategy Behind Attracting the Right Buyer

Bernie Franzgrote | WBN News – Global | September 13, 2025

Discover how real estate expert Eric Perron helps sellers stand out using buyer psychology, storytelling, and smart tools. Perfect for entrepreneurs, agents, and investors.

The key to selling property isn’t luck—it’s understanding what the right buyer actually wants.

In the latest Knack 4 Business podcast, real estate advisor Eric Perron of
Engel & Völkers shares the real reason some homes attract better offers than others. Hint: It’s not just about price or square footage—it’s about creating connection.

With over a decade in real estate and a background in high-net-worth investment advising, Eric reveals how emotion, story, and strategy all play a role in modern home sales.

💡 Key Takeaways:

Tell the right story: People don’t just buy houses—they buy visions of their future. Use video marketing and staging to paint the picture.
Leverage smart tools: Drones, DocuSign, and listing tech aren’t just fancy—they build trust and speed up the process.
Don’t go it alone: A good buyer’s agent can uncover what a buyer truly values, saving time and increasing offers.
Negotiate with empathy: Know when to push and when to pause. Buyers are emotional, especially at this scale.

This advice isn’t just for agents. If you’re a business owner, property investor, or even just a smart homeowner, these principles apply wherever big decisions are made.

Conclusion

Eric’s message is clear: the better you understand your buyer, the better your results. Whether selling a home or pitching a product, connection is your greatest tool.

Bernie Franzgrote – Contributor

Editor: Karalee Greer