Marketing for People Who’d Rather Be Doing Anything Else
If marketing feels like a chore you’d rather avoid, you’re not alone. Here’s how to simplify, streamline, and stay visible without the burnout.
Marketing Simplified
By Susie Taylor | Contributor WBN News | November 10th, 2025
You didn’t start your business because you love marketing.
You started it because you love solving problems. Serving people. Creating. Coaching. Teaching. Building.
But then reality hit: clients don’t just show up. And now, you’re stuck trying to figure out content calendars, funnels, and algorithms, when you’d much rather be doing literally anything else.
If that sounds familiar, this article is for you.
Here’s how to make marketing feel less like a grind and more like a natural part of your business, even if it’s not your favorite thing.
Start with What You Actually Enjoy
Hate writing blogs but love chatting on Zoom? Try a podcast or short video series. Prefer visuals over text? Focus on Instagram Reels or carousel posts.
Your marketing doesn’t have to look like everyone else’s. In fact, it shouldn’t. Choose a format that fits your strengths because consistency comes easier when you don’t dread the process.
Batch and Schedule Like a Boss
Marketing becomes overwhelming when it feels never-ending. Instead of creating content on the fly, block off a couple hours each month to batch-create. Then use scheduling tools like Buffer, Later, or Metricool to automate your posts.
What gets scheduled gets seen without daily stress.
Focus on Connection, Not Perfection
You don’t need the most polished graphics or the wittiest captions. You just need to show up as yourself, consistently. People buy from people they trust. Share behind-the-scenes moments. Tell real stories. Speak like a human, not a marketer.
Connection beats perfection. Every time.
Repurpose Everything
One blog can become three Instagram posts. One podcast can turn into a newsletter. One client testimonial can fuel an entire sales page.
You don’t have to reinvent the wheel. You just have to roll it wisely.
Outsource What Drains You
If marketing truly steals your energy, consider outsourcing parts of it. A good copywriter, designer, or virtual assistant can take your ideas and run with them, giving you more time to do the work you love.
Bottom line: You don’t have to love marketing.
You just have to make peace with it, and find a way that works for you.
Because the right clients can’t hire you if they don’t know you exist. So show up. Simply. Imperfectly. Consistently.
Your future self (and bank account) will thank you.
Want less stress and more strategy? I can help simplify your content plan. Schedule a free 30-minute Get Clear on Your Message call: https://app.simplymeet.me/susie
Contact: Susie Taylor - susie.taylor.writer@outlook.com
Tags: #Marketing Simplified #Relatable Marketing #Entrepreneur Tips #Content Creation #Batching Content #Authentic Marketing #Small Business Growth
Members Discussion