Leaders Lead with Why, Not Just What

Start With Why by Simon Sinek (Part 3 of 4 mini series Chapters 7-9)

✍️ By Debbie Balfour | WBN News | July 13, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

Want to hear Simon Sinek explain how belief creates trust and movements? Before diving into this week’s insights, watch this powerful TED Talk where he shares how great leaders make people feel safe, valued, and connected:

🎥 Watch: Why Good Leaders Make You Feel Safe – Simon Sinek (TED)

In Chapters 7–9, Sinek explores how movements form when people feel emotionally connected to a shared belief. That belief must be led from the top. It’s not about charisma—it’s about clarity.

Sinek references the Wright brothers, Martin Luther King Jr., and Apple. What unites them? Their WHY was contagious. They didn’t just have a product or message. They had a purpose.

As a business owner, your job is to rally people who believe what you believe. That’s how you build not just a brand, but a cause. When employees and clients align with your WHY, loyalty and innovation follow.

Step-by-Step Leadership Instructions:

1. Clarify your WHY and repeat it often—in meetings, content, and hiring.
2. Identify two people in your business who embody your belief system.
3. Tell their story. Use it in internal and external messaging.
4. Audit your brand values—are they active or aspirational?
5. Make your WHY part of onboarding and client orientation.

Thought-Provoking Question:

If someone joined your team today, would they know what you stand for within the first hour?

Task:

Build or revise your company’s origin story this week—and center it around your WHY. Share it with your team or online audience.

Conclusion:

Leadership isn’t about control—it’s about belief. When your WHY is clear and consistent, you don’t lead with power, you lead with purpose. In our final week, we’ll explore how to stay anchored to your WHY as you grow.

Buy Start With Why by Simon Sinek on Amazon here.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

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