You Already Know How to Sell

By Susie Taylor | Contributor WBN News | 23 Jun 2025

We’ve all been there.

You’re hungry. So is your partner, friend, or family. Someone asks the inevitable question: “What do you want for dinner?” Suddenly, the room tenses. Sushi? Burgers? Thai? You both lobby your choice, offer persuasive reasons, weigh pros and cons, and attempt to reach consensus before someone gets hangry.

Believe it or not, you just practiced sales.

And not just practiced — you executed it. You pitched. They objected. You re-framed. Maybe you sweetened the deal with dessert. In the end, someone made a decision and took action.

That’s sales. In its raw, real, human form.

If you’re an entrepreneur, coach, or creative who cringes at the word “sales,” it’s time to reframe your mindset. You’re not manipulating. You’re simply doing what you already do every day — offering value, navigating preferences, and helping people make a decision they feel good about.

Here’s how to take your dinner-debate skills into your business conversations:

Sales starts with listening.
In any dinner convo, you’re tuning in: “What are they in the mood for?” “What’s the budget?” “What didn’t go well last time?” Selling your service or product works the same. The best salespeople aren’t the best talkers. They’re the best listeners. Ask questions. Get curious. Let your customer feel seen.

Paint the picture of a better outcome.
When you’re choosing dinner, you’re not just selling food. You’re selling an experience: “It’ll be quick, tasty, and we’ll be back home by 7.” In your business, don’t just list features. Show the transformation. Help your audience visualize how their life or business will improve after working with you.

Handle objections without taking it personally.
Dinner debates often include hesitations: “Too spicy,” “Too far,” “Had that yesterday.” You don’t storm out, You find creative solutions. In business, objections are not rejections. They’re buying signals. Address them with empathy and clarity, not defensiveness.

Make a clear, confident ask.
Eventually, someone says, “Okay, let’s do Thai.” That moment of clarity is what seals the deal. Your clients need the same confidence from you. Don’t dance around the invitation. Say, “Here’s how I can help, and here’s how we get started.” Confidence is contagious.

Believe in what you’re offering.
You wouldn’t suggest a restaurant you hated. So why sell something you’re unsure about? If you believe in the transformation your offer brings, then it’s your responsibility to share it. Sales isn’t about ego. It’s about service.

So the next time you find yourself hesitating to market your services, remember: if you’ve ever argued about dinner, you already know how to sell.

Contact: Susie Taylor - susie.taylor.writer@outlook.com

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